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	<title>Jodi Mullen &#124; jodimullen.co.uk &#187; Featured</title>
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		<title>Is Spotify Bad News for Independent Record Labels?</title>
		<link>http://jodimullen.co.uk/is-spotify-bad-news-for-independent-record-labels/</link>
		<comments>http://jodimullen.co.uk/is-spotify-bad-news-for-independent-record-labels/#comments</comments>
		<pubDate>Sat, 13 Aug 2011 21:08:04 +0000</pubDate>
		<dc:creator>Jodi Mullen</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[century media]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[metal]]></category>
		<category><![CDATA[spotify]]></category>

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		<description><![CDATA[Is independent record label Century Media's decision to withdraw from Spotify really going to help protect smaller artists? ]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Earlier this week German record label <a title="Century Media" href="http://www.centurymedia.com/index.aspx">Century Media</a> <strong>pulled their entire back catalogue</strong> from music streaming service <a title="Spotify" href="http://www.spotify.com/">Spotify</a>. Century is one of the world&#8217;s leading specialist labels for extreme metal, playing host to some of the genre&#8217;s most innovative and exciting artists, including Orphaned Land, Intronaut and Borknagar. At various points over the last two decades such luminaries as Opeth, Mayhem, Exodus and Devin Townsend have graced Century&#8217;s roster, while subsidiary <strong>InsideOutMusic</strong> is home to prog metal titans like Pain of Salvation, Spock&#8217;s Beard and Aryeon.</p>
<p style="text-align: justify;">For metal fans using Spotify, the Century Media pull-out is a <strong>BIG DEAL</strong>. Hundreds of records have disappeared from the service overnight, leaving a gaping hole in its hitherto impressive metal catalogue.  In terms of significance, it&#8217;s akin to a hip hop collection without any Def Jam albums or an indie anthology <em>sans</em> Rough Trade. So why would a well-respected independent label like Century decide to pull the plug on the increased visibility and revenue stream that Spotify offers niche artists?</p>
<h3 style="text-align: justify;">Context</h3>
<div id="attachment_491" class="wp-caption alignright" style="width: 310px"><a href="http://jodimullen.co.uk/wp-content/uploads/Spotify-Logo.jpg"><img class="size-medium wp-image-491" title="Spotify-Logo" src="http://jodimullen.co.uk/wp-content/uploads/Spotify-Logo-300x203.jpg" alt="Spotify Logo" width="300" height="203" /></a><p class="wp-caption-text">Spotify: ripping off artists?</p></div>
<p style="text-align: justify;">In an <a title="official statement" href="http://www.centurymedia.com/newsdetailed.aspx?IdNews=10180&amp;IdCompany=3">official statement</a> released on Monday, Century Media claimed that the decision to withdraw was taken to <strong>protect the interests of its artists</strong>.</p>
<blockquote><p>&#8220;While everyone at the label group believes in the ever changing possibilities of new technology and new ways of bringing music to the fans, Century Media is also of the opinion that Spotify in its present shape and form isn’t the way forward&#8230;&#8221;</p>
<p>&#8220;At the same time Century Media also believes that Spotify is a great tool to discover new music and is in the process of reintroducing their bands to Spotify by way of putting up samplers of the artists. This way, fans can still discover the great music released by the label.&#8221;</p>
<p>&#8220;Physical sales are dropping drastically in all countries where Spotify is active. Artists are depending on their income from selling music and it is our job to support them to do so. Since the artists need to sell their music to continue their creativity, Spotify is a problem for them. This is about survival, nothing less and it is time that fans and consumers realize that for artists it is essential to sell music to keep their heads above water&#8221;.</p></blockquote>
<p style="text-align: justify;">While I&#8217;m aware that the relatively low royalty rate Spotify passes to independent labels is something of a sore point within the music industry, I find Century Media&#8217;s statement <strong>thoroughly objectionable</strong>. As one of the aforementioned fans and consumers, and an avid Spotify user, its <strong>naivety</strong> and <strong>myopia</strong> is nothing short of astonishing. There&#8217;s a real sense that Century is still clinging bravely to the shattered ruin that is the music industry&#8217;s traditional business model, despite the fact that the rise of the internet has allowed extreme metal to thrive in a way that was never possible before. Let&#8217;s take a more detailed look at some of the myths the Century Media statement attempts to perpetuate.</p>
<h3 style="text-align: justify;">#1 &#8211; Spotify is causing physical album sales to fall</h3>
<p style="text-align: justify;">Nobody is going to dispute that CD sales are in <strong>steep decline</strong>. As the graph below reveals, since hitting a peak in the late 90s, album sales have fallen year on year. It&#8217;s also true that revenue from digital downloads has not even come close to making up the difference. Everybody is acutely aware that the traditional model of selling music is all but redundant.</p>
<div class="mceTemp mceIEcenter" style="text-align: justify;">
<dl id="attachment_486" class="wp-caption aligncenter" style="width: 554px;">
<dt class="wp-caption-dt"><a title="Album Sales" href="http://www.digitalmusicnews.com/stories/021711disruption"><img class="size-full wp-image-486 " title="Album Sales Data" src="http://jodimullen.co.uk/wp-content/uploads/exhibitA.jpg" alt="Album Sales Data" width="544" height="626" /></a></dt>
<dd class="wp-caption-dd">Album Sales Data 1973-2010</dd>
</dl>
</div>
<p style="text-align: justify;">That said, attempting to pin the blame on Spotify is simply ludicrous.  Spotify has been active since late 2008; the seemingly terminal decline in album sales started well over a decade ago. While there does appear to be some correlation between an especially pronounced fall in sales volume in the last three years and the launch of Spotify, let&#8217;s remember two important details. Firstly, this period dovetails neatly with the bottom falling out of the world economy. People simply don&#8217;t have the same amount of disposable income to blow on records as they did five, eight, ten years ago.</p>
<p style="text-align: justify;">Secondly, while Spotify has been operating for a little under three years, <strong>it hasn&#8217;t had a simultaneous roll-out in all territories</strong>. This is important. It finally arrived in the USA in July after a couple of years of music industry cockblocking but is still unavailable in most European countries. Live in Germany, Italy, Portugal, Ireland, Belgium or pretty much anywhere in Southern and Eastern Europe and want to use Spotify? Unless you&#8217;re savvy enough to run it through a proxy and avoid detection, forget it.</p>
<p style="text-align: justify;">Trying to find any pattern in sales figures from countries where Spotify is available versus those where it isn&#8217;t is a futile effort. While German album sales have fallen more slowly than those in the UK, Ireland has seen one of the sharpest declines in Europe; <a href="http://www.irishtimes.com/blogs/ontherecord/2010/05/21/new-sales-figures-reveal-an-industry-in-perilous-shape/">only 2% of all the albums released each year sell over 5,000 copies</a>. If any pattern emerges across the continent, it&#8217;s that fewer records are sold in countries that are experiencing severe economic difficulties; less money in pockets equals fewer sales at record store tills. Local market conditions clearly have far more of an impact on sales figures than the presence or absence of Spotify does.</p>
<h3 style="text-align: justify;">#2 &#8211; Spotify is preventing metal musicians from making a living</h3>
<p style="text-align: justify;">Like punk rock, <strong>metal isn&#8217;t a genre where you play for the money</strong>. Unless you&#8217;re in the top tier of bands with enough crossover appeal to bring in mainstream audiences or one of a very, very lucky few, you aren&#8217;t going to be able to make a living from playing extreme metal. This has always been the case; even at its commercial peak in the mid-1990s, the vast majority of performers in the Norwegian black metal scene held down a day job &#8211; assuming they weren&#8217;t dead or in prison &#8211; to make ends meet. Nocturno Culto of Darkthrone was, and still is, a primary school teacher, while Emperor&#8217;s Ihsahn kept himself afloat as a music tutor.</p>
<div class="mceTemp" style="text-align: justify;">
<dl id="attachment_488" class="wp-caption alignright" style="width: 310px;">
<dt class="wp-caption-dt"><a href="http://www.doseofmetal.com/2011/01/devin-townsend-free-live-ep-to-come-next-week/"><img class="size-medium wp-image-488" title="DevinTownsendSquare" src="http://jodimullen.co.uk/wp-content/uploads/DevinTownsendSquare-300x224.png" alt="Devin Townsend" width="300" height="224" /></a></dt>
<dd class="wp-caption-dd">Devin Townsend | Image from Dose of Metal</dd>
</dl>
</div>
<p style="text-align: justify;">If anything, Spotify has actually opened an additional revenue stream for metal bands. While the genre has suffered at retail as much as the rest of the industry, there remains a very loyal, extremely devoted base of hardcore fans who continue to support their favourite bands by buying physical albums, attending live shows and purchasing merchandise. Many of those fans, including myself, also use Spotify. In June I bought <a href="http://twitter.com/#!/dvntownsend">Devin Townsend</a>&#8216;s Deconstruction and Ghost records on CD but also listened to them extensively on Spotify at work and through the Spotify app on my iPad. Thanks to Spotify, Devin &#8211; one of my favourite artists &#8211; <strong>has been paid twice over</strong>.</p>
<p style="text-align: justify;">Then there&#8217;s<strong> piracy</strong>. Spotify has actually allowed artists to make some money (albeit on a very small scale) in a situation where sales were never likely going to happen in the first place. Century Media have fallen into same the trap as everyone from movie studios to video game publishers by assuming that a pirated copy of an album/movie/game is equivalent to a lost sale and that its associated monetary value represents lost revenue. <strong>This is preposterous</strong>; the overwhelming majority of pirates were never going to buy the record in the first place. Instead, Spotify offers users a legitimate way of listening to music for free (ad-supported) or for a relatively small fee (a Spotify Premium subscription) with royalties trickling down to bands on independent labels. <a href="http://www.informationisbeautiful.net/2010/how-much-do-music-artists-earn-online/">However meager the sums of money involved</a>, it&#8217;s a damn sight more than the artists see from outright piracy.</p>
<h3 style="text-align: justify;">#3 &#8211; The internet has damaged independent record labels and niche artists</h3>
<p style="text-align: justify;">I don&#8217;t think anybody is going to deny that the internet has completely cannibalised the financial base of the majors but I&#8217;d argue that it has <strong>opened up opportunities</strong> for independent labels and niche artists that simply never existed until the dawn of the online age. Metal in particular has enjoyed an explosion in popularity and while it&#8217;s still very much a specialist interest, the internet has allowed thousands, if not millions, of new fans to discover groundbreaking artists that would have otherwise slipped under the radar. The never-ending stream of new bands, the rise of new sub-genres like Djent and the continued growth of the live scene owes much and more to the emergence of the online space.</p>
<div class="mceTemp" style="text-align: justify;">
<dl id="attachment_490" class="wp-caption alignleft" style="width: 310px;">
<dt class="wp-caption-dt"><a href="http://jodimullen.co.uk/wp-content/uploads/GOB.jpg"><img class="size-medium wp-image-490" title="GOB" src="http://jodimullen.co.uk/wp-content/uploads/GOB-300x198.jpg" alt="Going Out of Business" width="300" height="198" /></a></dt>
<dd class="wp-caption-dd">Record Stores: days numbered?</dd>
</dl>
</div>
<p style="text-align: justify;">Extreme metal has always suffered from a <strong>visibility problem</strong> but the internet has allowed the genre to grow, even while it has been increasingly marginalized at retail. As record stores &#8211; <a href="http://www.guardian.co.uk/music/musicblog/2011/jan/07/behind-music-hmv">including large chains </a>- have struggled to stay afloat, they&#8217;ve reduced the back catalogue stock they carry and gradually squeezed out niche artists, replacing them on shelves with cut-price DVDs, t-shirts and perma-discounted albums from artists on the majors. In short, unless you live in a major city it&#8217;s virtually impossible to find metal records from labels like Peaceville, Nuclear Blast, Southern Lord, Hydrahead and, yes, Century Media on shop shelves. Yet despite this, more people than ever before seem to be listening to extreme metal.</p>
<p style="text-align: justify;">While I don&#8217;t have the figures to back it up, I&#8217;d argue that the revenue pie  has grown in recent years from a combination of records sales, merch and gigs. If Century feels that individual bands are finding it harder to make ends meet, that&#8217;s most likely down to the fact that more artists than ever before are competing for their piece of that pie, which can only be for the greater good, on a creative level at least.</p>
<p style="text-align: justify;">Century are quite right to say that Spotify is a great tool to discover new artists but taking their back catalogue away and replacing it with a piecemeal selection of &#8220;sample tracks&#8221; isn&#8217;t the way forward either. Give people the ability to play their favourite tracks, recommend them to friends and share them in playlists so that extreme metal artists will continue to benefit from the increased exposure that only online word-of-mouth can bring.</p>
<h3 style="text-align: justify;">Final Thoughts</h3>
<p style="text-align: justify;"><a title="Spotify's Response to Century Media" href="http://digitalmusicnews.com/stories/081011spotifyresponds#Uu7PMeKjj5P2631Vb_aXPQ">Spotify&#8217;s response to Century Media</a> has been <strong>interesting</strong>, as has that of the metal community (I&#8217;m planning to put together a Storify piece on this that I may retroactively embed in this post). The statement released by Spotify correctly points out that the service has helped to monetise an audience who were previously pirating music wholesale and that countries where Spotify is available saw an average 43% growth in digital sales versus 9.3% in neighbouring countries without Spotify. According to Billboard, Spotify is now the second largest single digital revenue source for European record labels, of which Century is one. This suggests that even if Spotify does result in an acceleration in the decline of physical sales, it&#8217;s offset by growth in the digital downloads sector.</p>
<div class="mceTemp" style="text-align: justify;">
<dl id="attachment_487" class="wp-caption alignright" style="width: 310px;">
<dt class="wp-caption-dt"><a href="http://jodimullen.co.uk/wp-content/uploads/CenturyMedia.jpg"><img class="size-medium wp-image-487" title="CenturyMedia" src="http://jodimullen.co.uk/wp-content/uploads/CenturyMedia-300x235.jpg" alt="Century Media" width="300" height="235" /></a></dt>
<dd class="wp-caption-dd">Century Media: not down with Spotify</dd>
</dl>
</div>
<p style="text-align: justify;">As far as the blogger reaction goes, I&#8217;m very much with <a title="Vince Neilstein" href="http://www.metalsucks.net/2011/08/09/century-media-responds-to-spotify-uproar-vince-responds-to-century-media/">Vince Neilstein of Metalsucks</a> on this one. I think Century Media have made a poor judgement call on this and are clinging to the shell of the music industry as it was. <strong>But those days are over.</strong> Rather than burying their head in the sand, Century should be looking at ways to open new revenue streams online and Spotify is just one of a variety of ways to do that. Withdrawing from Spotify only serves to push potential customers back towards piracy and make it less likely that they will buy physical CDs from Century Media, or indeed anybody else.</p>
<p style="text-align: justify;">In the immediate wake of Century Media pulling out of Spotify, I toyed with the idea of cancelling my Premium subscription, which I&#8217;ve been happily paying for the better part of a year. After a little reflection and putting my thoughts in order when writing this post, I&#8217;ve decided to keep giving Spotify my £10 a month. Why? Several reasons. Firstly, Spotify helps provide niche artists with an alternative revenue stream to the decaying physical sales business model. Secondly, it allows me to share my favourite artists with both friends and strangers through public and playlists. Finally, Spotify is simply a fantastic service that is incredibly cheap considering how much it offers in return for your monthly subscription fee.</p>
<p style="text-align: justify;"><strong>Ultimately, I&#8217;m not going to let Century Media or anybody else bully me about the way I listen to my music.</strong></p>
<p style="text-align: justify;">&nbsp;</p>
]]></content:encoded>
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		<title>Introductory SEO for Journalists and Bloggers 1: Headings and Titles</title>
		<link>http://jodimullen.co.uk/introductory-seo-journalists-bloggers-headings-titles/</link>
		<comments>http://jodimullen.co.uk/introductory-seo-journalists-bloggers-headings-titles/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 23:55:16 +0000</pubDate>
		<dc:creator>Jodi Mullen</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://jodimullen.co.uk/?p=417</guid>
		<description><![CDATA[Part 1 of a 5 part series introducing journalists and bloggers to the basics of Search Engine Optimisation.]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><strong>Search Engine Optimisation</strong> &#8211; that’s ‘<a title="SEO" href="http://en.wikipedia.org/wiki/Search_engine_optimization" target="_blank">SEO</a>’ for short &#8211; is perhaps the most vital and valuable skill   a journalist starting out in digital media today can learn. Good SEO  practice improves your content’s ranking in search engines like <a title="Google" href="http://www.google.com" target="_blank">Google</a>, <a title="Bing" href="http://www.bing.com/" target="_blank"> Bing</a> and <a title="Yahoo" href="http://www.yahoo.com/" target="_blank">Yahoo</a>, making it easier for your readers to find and consume.  With news and magazine sites still heavily dependent on advertising as  their main source of revenue and traffic figures now one of the standard  metrics for measuring the success or failure of an online endeavour,  making your content as visible and user-friendly as possible to both search engines  and human readers has never been more important.</p>
<p style="text-align: justify;">Over the next few  weeks we’re going to examine in detail how journalists (and bloggers,  who without a big media brand name to fall back on are usually even more  reliant on search engines to deliver traffic to their websites) can  optimise their work to improve search engine rankings using simple, easy  to follow steps. We’ll begin by working our way through a standard news  article or blogpost, starting with the title and headline and gradually  making our way down to the meta information your readers will never  see. On the way we’ll take a look at how to make the most of your  article’s web address, how to optimise your copy using keywords and how  to correctly add links and spread the word about your content using  strictly ethical means.</p>
<p style="text-align: justify;">Just one quick word of warning before we  plunge into our first topic &#8211; contrary to popular belief and the sworn  testimony of thousands of quack ‘<a title="SEO Gurus" href="http://www.seobook.com/portrait-seo" target="_blank">SEO Gurus</a>’ around the world, Search  Engine Optimisation is not a  magic bullet solution. It does not guarantee an enormous increase in  the number of hits your site receives or first page rankings on Google  search. In fact, if performed incorrectly, it can actually reduce your  site’s traffic or stop readers from finding your content altogether.  With a little care, though, it can improve your chances of achieving  highly placed rankings for carefully selected keywords and phrases which  will ultimately produce tangible results.</p>
<h2 style="text-align: justify;">Introduction</h2>
<p style="text-align: justify;">In this first article,  we’ll be starting at the top of your post and examining how to write  your headline, set your Page Title and correctly use headings for  maximum possible search engine exposure. No knowledge of HTML, CSS, PHP  or any other web development language is required to follow this guide,  though those with a grasp of the basics may find it easier to come to  grips with the underlying principles of SEO. Below you’ll find a  screenshot of a webpage containing a news article with each page element  we’re going to discuss highlighted and labelled. Feel free to refer  back to the screenshot if you feel lost at any point.</p>
<p style="text-align: justify;">
<div class="mceTemp mceIEcenter" style="text-align: justify;">
<dl id="attachment_418" class="wp-caption aligncenter" style="width: 510px;">
<dt class="wp-caption-dt"><a href="http://jodimullen.co.uk/wp-content/uploads/News-Site-Components.jpg"><img class="size-full wp-image-418" title="News Site Components" src="http://jodimullen.co.uk/wp-content/uploads/News-Site-Components.jpg" alt="News Site Components" width="500" height="516" /></a></dt>
<dd class="wp-caption-dd">The main elements of a news article.</dd>
</dl>
</div>
<p style="text-align: justify;">
<p style="text-align: justify;">We will begin by  discussing the first thing your readers will see when they click through  to your article: The Headline.</p>
<h2 style="text-align: justify;">Headlines</h2>
<p style="text-align: justify;">If the art of the headline writing is  truly dying out, good SEO practice may well be the root cause. There’s  no doubt that an expertly crafted headline still has the ability to  amuse and engage but when it comes to writing with high search engine  rankings in mind, utility wins out over a clever pun every time. “<a title="Up Yours, Delors" href="http://sunheadlines.blogspot.com/2008/11/classics-up-yours-delors.html" target="_blank">Up  Yours, Delors</a>” might have elicited a few xenophobic chuckles back in  1984 but in 2010 “Thatcher Set to Snub Delors Over Single Currency” or  “Prime Minister Fundamentally Opposed to Federal Europe” will yield  considerably better results from Google, Bing et al.</p>
<p style="text-align: justify;">When writing headlines  for your online news articles or blog posts, try to extract the key  people, places, events and concepts from your copy &#8211; these will be the  terms search engine users will most likely type into the search field &#8211;   and use them as the building blocks for a short and snappy sentence.  Where possible, use simple, straightforward nouns rather than adjectives  and unusual phrasings and avoid jargon &#8211; more people will search for  “Paris Bomb Blast” than “Parisian Incendiary Explosion” and a headline  containing the former will likely be placed more highly on Google’s  results than one with the latter.  We’ll cover keywords in much more  detail in the third article in this series when we looking at body text  and SEO copywriting.</p>
<h2 style="text-align: justify;">Title Tags</h2>
<p style="text-align: justify;">
<div class="mceTemp mceIEcenter" style="text-align: justify;">
<dl id="attachment_420" class="wp-caption aligncenter" style="width: 511px;">
<dt class="wp-caption-dt"><a href="http://jodimullen.co.uk/wp-content/uploads/Setting-the-Title-Tag.jpg"><img class="size-full wp-image-420 " title="Setting the Title Tag" src="http://jodimullen.co.uk/wp-content/uploads/Setting-the-Title-Tag.jpg" alt="" width="501" height="140" /></a></dt>
<dd class="wp-caption-dd">Setting the  Title Tag in WordPress.</dd>
</dl>
</div>
<p style="text-align: justify;">
<p style="text-align: justify;">While we’re discussing headline titles,  it’s worth considering Title Tags. In lay-person&#8217;s terms, a Title Tag  is simply the text that displays in the title bar of your web browser  when viewing a webpage &#8211; in this case, your article. The Title Tag is of  critical importance because it’s the first thing the user sees after a  search engine pulls up a page of results. A concise, informative title  that summarises your article in one sentence is much more likely to be  clicked on than an entry with a vague, muddled headline.</p>
<p style="text-align: justify;">For those comfortable  working with HTML, a title can be set using the &lt;title&gt; and  &lt;/title&gt; HTML tags but fortunately, most Content Management  Systems (CMSs) automatically generate a title based on your headline and  many allow the writer to edit it further. It’s usually best to edit the  Title Tag yourself if the option is available to ensure that you’ve  included enough relevant keywords from your body copy &#8211; after all, house  style might limit your headline to just a few words but allow you a  little more freedom with the page title. It’s worth remembering,  however, that most search engines only register the first 60 characters  of a Title Tag to prevent insalubrious keyword stuffing, so keep it  fairly succinct.</p>
<p style="text-align: justify;">Bloggers  may want to consider using one the many SEO plugins available for the  most popular blogging platforms to gain access to all title editing  features. <a title="All-in-One SEO for WordPress" href="http://wordpress.org/extend/plugins/all-in-one-seo-pack/" target="_blank">All-in-One SEO</a> or <a title="SEO Ultimate for WordPress" href="http://wordpress.org/extend/plugins/seo-ultimate/" target="_blank">SEO Ultimate</a> are both excellent choices for  WordPress.</p>
<p style="text-align: justify;">
<h2 style="text-align: justify;">Heading Tags</h2>
<p style="text-align: justify;">
<p style="text-align: justify;">
<div class="mceTemp mceIEcenter" style="text-align: justify;">
<dl id="attachment_421" class="wp-caption aligncenter" style="width: 512px;">
<dt class="wp-caption-dt"><a href="http://jodimullen.co.uk/wp-content/uploads/Setting-The-H1-Tag.jpg"><img class="size-full wp-image-421 " title="Setting The H1 Tag" src="http://jodimullen.co.uk/wp-content/uploads/Setting-The-H1-Tag.jpg" alt="" width="502" height="182" /></a></dt>
<dd class="wp-caption-dd">Setting up a H1 Heading Tag with HTML.</dd>
</dl>
</div>
<p style="text-align: justify;">
<p style="text-align: justify;">Before we wrap up our discussion of headlines, lets take a  look at enclosing them in Heading Tags. Headlines (and sub-headings,  which we’ll come to next) are usually denoted as such in your text by  putting them on a separate line and in a larger font, or by making them  appear in bold or underlined. Just as text formatting draws the reader’s  eye to a headline, clearly marking it as a separate entity from the  main body copy, Heading Tags tell search engines that the text within is  more important, in terms of navigation and structure at least, than  what comes after.</p>
<p style="text-align: justify;">All  good CMSs will allow you to apply appropriate heading tags to the  various headings in your copy. When manipulating HTML, this is just a  matter of enclosing the text in &lt;h*&gt; and &lt;/h*&gt; tags &#8211;  &lt;h1&gt; and &lt;/h1&gt; in the case of main headlines. Those not  proficient with markup should ensure that they actually use their CMS’s  text editor to properly style text as a headling rather than simply  formatting it in bold and manipulating the font size. Only text in tags  will be recognised properly by search engines (and by your browser, for  that matter).</p>
<p style="text-align: justify;">While  many CMSs automatically create a &lt;h1&gt; tag based on your post’s  title, bloggers using popular blogging platforms like <a title="Wordpress" href="http://wordpress.org/" target="_blank">WordPress</a> and  Google’s <a href="http://www.blogger.com/" target="_blank">Blogge</a>r may find that they need to create a separate headline  at the top of their posts themselves. Whether or not this is necessary  is entirely down to the theme your blog uses; some web designers have  constructed their templates to automatically populate the &lt;h1&gt; tag  while others have not. The best way to find out if your blog generates  its own tagged headline is to view Page Source (Ctrl+U) and search the  code for a &lt;h1&gt; tag. If it’s there and contains either your post  title or a line of code that retrieves the title for you, all is well.  If not, you’ll want to add one to your posts manually.</p>
<h3 style="text-align: justify;">More on Headings</h3>
<p style="text-align: justify;">It is possible to  modify WordPress and Blogger themes to populate the headline tag  automatically but unfortunately this requires getting your hands dirty  with some basic HTML and PHP and that you host your own blog, rather  than using WordPress/Blogger.com hosting. Those who find manually  applying headline tags to their blog posts extremely arduous might want  to consider looking around for a stock template that supports the  function automatically.</p>
<p style="text-align: justify;">It’s also important to remember that when  dealing with &lt;h1&gt; tags, only one should be used per post, so if  your template does generate one on its own, under no circumstances  create a second. While your blog likely won’t be penalised severely by  search engines for having two &lt;h1&gt; tags, it’s best practice to  keep it to just one and to use that tag for the post headline and  nothing else.</p>
<p style="text-align: justify;">A  final &#8211; and somewhat confusing &#8211; point about heading tags. Exact tag  usage varies from one website to another and while the system detailed  above is the most common, used by the <a title="BBC" href="http://www.bbc.co.uk/news/" target="_blank">BBC</a>, <a title="The Guardian" href="http://www.guardian.co.uk/" target="_blank">Guardian</a> and <a href="http://www.dailymail.co.uk/" target="_blank">Daily Mail</a> news  sites, there are other variations out there. <a title="CNN" href="http://www.cnn.com/" target="_blank">CNN</a>, for example, use  &lt;title&gt; for the page title, &lt;h1&gt; as a container for the site  logo and &lt;h2&gt; for the main headline (more on this tag in a  moment). It’s usually best to check with your editor or tech team what  the site’s headline convention is before getting started. If you’re a  blogger and are managing your own website, you probably won’t need to  worry about this much.</p>
<h2 style="text-align: justify;">Subheadings</h2>
<p style="text-align: justify;">
<div class="mceTemp mceIEcenter" style="text-align: justify;">
<dl id="attachment_422" class="wp-caption aligncenter" style="width: 510px;">
<dt class="wp-caption-dt"><a href="http://jodimullen.co.uk/wp-content/uploads/Tagging-Subheadings.jpg"><img class="size-full wp-image-422  " title="Tagging Subheadings" src="http://jodimullen.co.uk/wp-content/uploads/Tagging-Subheadings.jpg" alt="" width="500" height="356" /></a></dt>
<dd class="wp-caption-dd">Setting Up Subheading Tags in HTML.</dd>
</dl>
</div>
<p style="text-align: justify;">
<p style="text-align: justify;">Correctly marking up  your subheadings is also very important, not only for making your  article easier to navigate for your readers but for drawing a search  engine’s attention to important subsections of the text.  All of the  same rules you used when writing your headline also apply to crafting  subheadings; keep it brief, use keywords that crop up in your text and  avoid the temptation to sacrifice clarity and utility for the sake of a  delicious pun. You’ll also need to apply heading tags to ensure that  search engines recognise sub-headings, although unfortunately in this  case there’s no chance of the CMS looking after it for you  automatically.</p>
<p style="text-align: justify;">When  tagging your subheadings, you’ll be applying styles like Heading 2,  Heading 3 etc, all the way down to Heading 6 (where Heading 1, as your  main headline, is the most important, and Heading 6 the least). In HTML  these styles represent the &lt;h2&gt; to &lt;h6&gt; tags and these  enclose your sub-headings in exactly the same way as the &lt;h1&gt; tag  contained your headline. As a general rule, you should structure your  sub-headings hierarchically, Heading 2/&lt;h2&gt; for your main  sub-headings, Heading 3/&lt;h3&gt; for sub-headings nested under those  and Heading 4/&lt;h4&gt; for sub-headings of Heading 3 and so on. It’s  unlikely you’ll ever make it down to Heading 6 in an article or blog  post but if you do, the rules remain the same. Unlike &lt;h1&gt; tags,  you are encouraged to make use of multiple &lt;h2&gt; etc tags to  clearly denote your subsections and, indeed, its best practice to do  so..</p>
<p style="text-align: justify;">See the diagram above  for a more visual demonstration of this principle.</p>
<h2 style="text-align: justify;">Checklist</h2>
<p style="text-align: justify;">Correctly writing  headlines and subheadings, setting a suitable Page Title and applying  heading tags to your text where appropriate are some of the most  fundamental techniques for optimising your articles or blog posts for  search engines. They are straightforward tasks that can be performed by  anyone reasonably familiar with a WYSIWYG text editor; if you’ve managed  to publish a blog post in the past you’ll certainly have no trouble in  assimilating them into your posting routine. I’ve created creating a  step-by-step SEO checklist to help you ensure that all necessary SEO  tasks have been performed before you publish your article. As the series  goes on, I’ll gradually add more steps to the list as we discuss  different aspects of the SEO process.</p>
<ol style="text-align: justify;">
<li>Is your Headline  written in an SEO-friendly style and enclosed in a &lt;h1&gt; tag  somewhere on the page?</li>
<li>Is your Page Title  written in an SEO-friendly style and enclosed in a &lt;title&gt; tag or  entered into a Page Title field?</li>
<li>Are your Subheadings  written in an SEO-friendly style and enclosed in the appropriate heading  tag?</li>
</ol>
<h2 style="text-align: justify;">Final Thoughts</h2>
<p style="text-align: justify;">While Search Engine  Optimisation is a valuable skill and something all journalists and  bloggers should be avid evangelists of, let’s spare a moment’s thought  for the fine art of headline writing. There’s a belief that good SEO  practice is killing the ancient tradition of pun-based headlines and  while there’s some truth in this, it’s simply not the case that writing  with search engine results in mind always comes down to sacrificing  creativity for utility. There remain plenty of opportunities for  wordplay in excerpts, straplines and picture captions, where they remain  easily visible to readers without diluting your content’s indexing  potential. Headline writers are a resilient bunch and no matter how  powerful search algorithms become, there will always be room for both  witty double-entendres and mind-numbingly awful puns in the digital  world.</p>
<h2 style="text-align: justify;">Further Reading</h2>
<p style="text-align: justify;"><a title="Econsultancy - A Journalist's Guide to SEO" href="http://econsultancy.com/blog/5034-a-journalists-guide-to-seo" target="_blank">Econsultancy &#8211; A Journalist&#8217;s Guide to SEO</a></p>
<p style="text-align: justify;"><a title="Wordstream - SEO Title Tag Formulas: How to Create High Performance Title Tags" href="http://www.wordstream.com/blog/ws/2009/08/05/seo-title-tag-formulas" target="_blank">Wordstream &#8211; SEO Title Tag Formulas: How To Create High Performance Title Tags</a></p>
<p style="text-align: justify;"><a href="http://www.seobook.com/how-craft-kick-ass-title-tags" target="_blank">SEO Book &#8211; How to Craft Kick-Ass Headline Tags and Titles</a></p>
<p style="text-align: justify;"><a title="The Guardian - Search for the Perfect Headline" href="http://www.guardian.co.uk/media/2007/nov/19/mondaymediasection.sun" target="_blank">The Guardian &#8211; Search for the Perfect Headline</a></p>
<p style="text-align: justify;"><strong>In Part 2, we’ll be  looking at Permalink Structures and URLs and discovering how you can use  a page’s web address to maximise your content’s SEO potential.</strong></p>
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		<title>Edinburgh International Film Festival 2010</title>
		<link>http://jodimullen.co.uk/edinburgh-international-film-festival-2010/</link>
		<comments>http://jodimullen.co.uk/edinburgh-international-film-festival-2010/#comments</comments>
		<pubDate>Sat, 05 Jun 2010 13:57:25 +0000</pubDate>
		<dc:creator>Jodi Mullen</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[cinema]]></category>
		<category><![CDATA[edinburgh]]></category>
		<category><![CDATA[festival]]></category>

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		<description><![CDATA[My preview and top picks from the 2010 Edinburgh International Film Festival.]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">This year’s Edinburgh International Film Festival programme was unveiled this morning at a press conference at the Filmhouse on Lothian Road. Artistic Director Hannah McGill raised the curtain on twelve scintillating days of cinema, including 22 World premieres and twelve International premieres and a wide range of special events. Altogether, the Festival will showcase 133 from 34 countries, whittled down from over 1500 submissions.</p>
<p style="text-align: justify;"><a href="http://jodimullen.co.uk/wp-content/uploads/EIFFlogo.jpg"><img class="alignright size-medium wp-image-397" title="EIFFlogo" src="http://jodimullen.co.uk/wp-content/uploads/EIFFlogo-300x201.jpg" alt="" width="300" height="201" /></a>Special events range from spectacular gala evenings for high-profile films, including The Illusionist and a 3D screening of Toy Story 3, to After the Wave, a retrospective look at the “lost and forgotten” years of British cinema from 1967 to 1979.</p>
<p style="text-align: justify;">Meanwhile, Sir Patrick Stewart discusses his work as a Shakespearean actor, a Star Trek captain and more besides at a special BAFTA Scotland interview on Monday 21 June and The Dunwich Horror, based on the work of HP Lovecraft, promises a uniquely terrifying ‘No-D’ experience. In contrast to the 3D visual feasts of Avatar et al, The Dunwich Horror is an audio-only experience taking place in a darkened cinema and guaranteed to scare you out of your wits.</p>
<p style="text-align: justify;">Elsewhere, Sir Sean Connery’s 80<sup>th</sup> birthday is celebrated with a special screening of The Man Who Would Be King, from 1975, and various creative workshops and panel discussions dissect the art of film-making.</p>
<p style="text-align: justify;">After feasting on the clips on show at this morning’s press launch and having perused the 2010 Edinburgh International Film Festival brochure, I’ve selected my top five movies to watch out for this year.</p>
<h2 style="text-align: justify;">The Illusionist</h2>
<p style="text-align: justify;"><a href="http://jodimullen.co.uk/wp-content/uploads/Illusionist_Princes_street_746x560.jpg"><img class="alignright size-medium wp-image-398" title="Illusionist_Princes_street_746x560" src="http://jodimullen.co.uk/wp-content/uploads/Illusionist_Princes_street_746x560-300x162.jpg" alt="" width="300" height="162" /></a></p>
<p style="text-align: justify;">An animated spectacle set in the Capital itself, The Illusionist is the perfect movie to kick-start the Edinburgh International Film Festival at the Opening Night Gala on Wednesday 16 June. Described as “a love letter to Scotland and Edinburgh in particular”, the film follows the titular illusionist as he moves from Paris to Scotland in search of work, trying to convince all around him of his magical abilities. Directed by Sylvain Chomet, of Belleville Rendez-vous fame, The Illusionist maintains its own distinctive visual style, while drawing on the beauty, life and elegance of the director’s previous work.</p>
<h2 style="text-align: justify;">Jackboots on Whitehall</h2>
<p style="text-align: justify;"><a href="http://jodimullen.co.uk/wp-content/uploads/churchill.jpg"><img class="alignleft size-full wp-image-400" title="churchill" src="http://jodimullen.co.uk/wp-content/uploads/churchill.jpg" alt="" width="150" height="150" /></a>Billed as Britain’s answer to Team America: World Police, Jackboots on Whitehall is an irreverent, animated alternate history of World War II, that depicts the nightmare scenario of a German invasion of Britain in the 1940s. An entirely stop-motion endeavour, the film is also strongly reminiscent of  Wallace &amp; Gromit and its associated spin-offs. Winston Churchill flees northwards to Scotland, where the lawless Highlands serve as the only refuge from the oncoming Nazi armies. With an all-star voice cast including Ewan McGregor, Richard E. Grant and Timothy Spall, Jackboots on Whitehall combines the best of British cinema talent with beautiful animation and a script so sharp it could cut itself.</p>
<h2 style="text-align: justify;">Restrepo</h2>
<p style="text-align: justify;">Restrepo, Tim Hetherington and Sebastian Junger’s docu-drama set in the midst of the ongoing Afghan conflict, is perhaps one of the most intimate and unflinching accounts of how modern warfare is conducted ever committed to celluloid. Granted unprecedented access to US armed forces, the filmmakers spent 15 months embedded in the 173<sup>rd</sup> Airborne Brigade, recording shockingly powerful images of the human cost of the war. Restrepo promises to be the definitive Afghan war movie and, in time, may even rank amongst the genre greats.</p>
<h2 style="text-align: justify;">Mr Nice</h2>
<p style="text-align: justify;"><a href="http://jodimullen.co.uk/wp-content/uploads/mr-nice_175498s.jpg"><img class="alignright size-medium wp-image-401" title="mr-nice_175498s" src="http://jodimullen.co.uk/wp-content/uploads/mr-nice_175498s-300x205.jpg" alt="" width="200" height="136" /></a>Making its European premiere at the Film Festival, Mr Nice documents the rise and fall of the infamous international drug smuggler Howard Marks. Based on Marks’ own autobiography, this biopic stars Rhys Ifans and chronicles the heady days of the 1970s and 80s when Marks was rumoured to control over 10% of the global cannabis trade and was under constant threat from the law, fellow smugglers and the IRA.  Just as charming and mischievous as its titular anti-hero, Mr Nice is leading the charge of superb British films at this year’s EIFF.</p>
<h2 style="text-align: justify;">My Son, My Son, What Have Ye Done?</h2>
<p style="text-align: justify;">My Son, My Son, What Have Ye Done is the latest project by celebrated German director, Werner Herzog, combining drama, psychological horror and deadpan black comedy to make a gripping and unsettling film. Lead character Brad has locked himself inside his house after stabbing his mother to death. The narration jumps between the murder scene and the outside world, as police painstakingly uncover the chain of events that lead Brad to such a dark place. Willem Dafoe stars alongside Michael Shannon, Chloe Sevigny and Udo Kier.</p>
<p style="text-align: justify;"><strong>This year’s Edinburgh International Film Festival runs from 16 – 27 June at various locations across Edinburgh, including the Festival Theatre and the Filmhouse, Cameo and Cineworld cinemas. For more details and to book tickets, see the EIFF’s website.</strong></p>
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		<title>Digital Economy Bill: How did Scottish MPs vote?</title>
		<link>http://jodimullen.co.uk/how-did-scottish-mps-vote-debill/</link>
		<comments>http://jodimullen.co.uk/how-did-scottish-mps-vote-debill/#comments</comments>
		<pubDate>Sun, 11 Apr 2010 17:51:15 +0000</pubDate>
		<dc:creator>Jodi Mullen</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[Aberdeen]]></category>
		<category><![CDATA[Against]]></category>
		<category><![CDATA[Alex Salmond]]></category>
		<category><![CDATA[Alistair Darling]]></category>
		<category><![CDATA[border]]></category>
		<category><![CDATA[Charles Kennedy]]></category>
		<category><![CDATA[Convervatives]]></category>
		<category><![CDATA[debill]]></category>
		<category><![CDATA[Digital Economy Act]]></category>
		<category><![CDATA[Digital Economy Bill]]></category>
		<category><![CDATA[Dundee]]></category>
		<category><![CDATA[edinburgh]]></category>
		<category><![CDATA[Eric Joyce]]></category>
		<category><![CDATA[Fife]]></category>
		<category><![CDATA[For]]></category>
		<category><![CDATA[glasgow]]></category>
		<category><![CDATA[Gordon Brown]]></category>
		<category><![CDATA[Labour]]></category>
		<category><![CDATA[Lib Dem]]></category>
		<category><![CDATA[Liberal Democrats]]></category>
		<category><![CDATA[Mark Lazarowicz]]></category>
		<category><![CDATA[MP]]></category>
		<category><![CDATA[parliament]]></category>
		<category><![CDATA[Perth]]></category>
		<category><![CDATA[poll]]></category>
		<category><![CDATA[scotland]]></category>
		<category><![CDATA[Scottish]]></category>
		<category><![CDATA[Scottish National Party]]></category>
		<category><![CDATA[SNP]]></category>
		<category><![CDATA[Stirling]]></category>
		<category><![CDATA[Tories]]></category>
		<category><![CDATA[vote]]></category>
		<category><![CDATA[voters]]></category>
		<category><![CDATA[voting]]></category>

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		<description><![CDATA[Discover how your Scottish MP voted on the Digital Economy Bill at the end of Parliament.]]></description>
			<content:encoded><![CDATA[<p>As the fallout of the Digital Economy Bill (now Act) being passed continues to settle, I&#8217;ve taken the time to compile a list detailing whether each of Scotland&#8217;s 59 MPs were present in the chamber for the crucial vote and which way they cast their ballot. As a quick reminder, there are 39 Labour, 12 Liberal Democrat, 7 SNP and 1 Conservative MPs representing Scotland in the House of Commons.</p>
<p><a href="http://jodimullen.co.uk/wp-content/uploads/DE-Bill-Scotland.png"><img class="alignright size-medium wp-image-374" title="DE Bill Scotland" src="http://jodimullen.co.uk/wp-content/uploads/DE-Bill-Scotland-300x231.png" alt="" width="300" height="231" /></a>Data has been sourced from <a href="http://www.votethemout.co.uk/">VoteThemOut</a> while address details for constituency offices, used in the postcode search, came from <a href="http://www.parliamentaryrecord.com/index.aspx">Westminster Parliamentary Recor</a>d.</p>
<p>The final total out of the 59 Scottish MPs was 18 For, 5 Against and 36 Absents. Here follows a constituency-by-constituency breakdown for each MP. Keep reading after the list for analysis and a party-by-party breakdown.</p>
<h2>Aberdeen City and Aberdeenshire</h2>
<h4>Aberdeen North</h4>
<p>Frank Doran (<span style="color: #ff0000;">Labour</span>) &#8211; <strong>For</strong></p>
<h4>Aberdeen South</h4>
<p>Anne Begg (<span style="color: #ff0000;">Labour</span>) &#8211; Absent</p>
<h4>Banff and Buchan</h4>
<p>Alex Salmond (<span style="color: #cc99ff;">SNP</span>) &#8211; Absent</p>
<h4>Gordon</h4>
<p>Malcolm Bruce (<span style="color: #ffcc00;">Lib Dem</span>) &#8211; Absent</p>
<h4>West Aberdeen and Kincardineshire</h4>
<p>Robert Smith <span style="color: #ffcc00;"><span style="color: #000000;">(</span>Lib Dem</span>) &#8211; Absent</p>
<h2>Angus and Dundee City</h2>
<h4>Angus</h4>
<p>Mike Weir (<span style="color: #cc99ff;">SNP</span>) &#8211; Absent</p>
<h4>Dundee East</h4>
<p>Stewart Hosie (<span style="color: #cc99ff;">SNP</span>) &#8211; <strong>For</strong></p>
<h4>Dundee West</h4>
<p>James McGovern (<span style="color: #ff0000;">Labour</span>) &#8211; Absent</p>
<h2>Argyll and Bute</h2>
<h4>Argyll and Bute</h4>
<p>Alan Reid (<span style="color: #ffcc00;">Lib Dem</span>) &#8211; Absent</p>
<h2>City of Edinburgh</h2>
<h4>Edinburgh East</h4>
<p>Gavin Strang (<span style="color: #ff0000;">Labour</span>) &#8211; <strong>For</strong></p>
<h4>Edinburgh North and Leith</h4>
<p>Mark Lazarowicz (<span style="color: #ff0000;">Labour</span>) &#8211; <strong>Against</strong></p>
<h4>Edinburgh South</h4>
<p>Nigel Griffiths (<span style="color: #ff0000;">Labour</span>) &#8211; Absent</p>
<h4>Edinburgh South West</h4>
<p>Alistair Darling (<span style="color: #ff0000;">Labour</span>) &#8211; Absent</p>
<h4>Edinburgh West</h4>
<p>John Barrett (<span style="color: #ffcc00;">Lib Dem</span>) &#8211; <strong>Against</strong></p>
<h2>Clackmannanshire and Perth and Kinross</h2>
<h4>Ochil and South Perthshire</h4>
<p>Gordon Banks (<span style="color: #ff0000;">Labour</span>) &#8211; Absent</p>
<h4>Perth and North Perthshire</h4>
<p>Pete Wishart (<span style="color: #cc99ff;">SNP</span>) &#8211; Absent</p>
<h2>Dumfries and Galloway, Scottish Borders and South Lanarkshire</h2>
<h4>Berwickshire, Roxburgh and Selkirk</h4>
<p>Michael Moore (<span style="color: #ffcc00;">Lib Dem</span>) &#8211; Absent</p>
<h4>Dumfries and Galloway</h4>
<p>Russell Brown (<span style="color: #ff0000;">Labour</span>) &#8211; Absent</p>
<h4>Dumfriesshire, Clydesdale and Tweeddale</h4>
<p>David Mundell (<span style="color: #0000ff;">Conservative</span>) &#8211; Absent</p>
<h4>East Kilbride, Strathaven and Lesmahagow</h4>
<p>Adam Ingram (<span style="color: #ff0000;">Labour</span>) &#8211; <strong>For</strong></p>
<h4>Lanark and Hamilton East</h4>
<p>Jimmy Hood (<span style="color: #ff0000;">Labour</span>) &#8211; Absent</p>
<h4>Rutherglen and Hamilton West</h4>
<p>Toomy McAvoy (<span style="color: #ff0000;">Labour</span>) &#8211; <strong>For</strong></p>
<h2>East Ayrshire, North Ayrshire and South Ayrshire</h2>
<h4>Ayr, Carrick and Cumnock</h4>
<p>Sandra Osborne (<span style="color: #ff0000;">Labour</span>) &#8211; <strong>For</strong></p>
<h4>Central Ayrshire</h4>
<p>Brian Donohoe (<span style="color: #ff0000;">Labour</span>) &#8211; Absent</p>
<h4>Kilmarnock and Loudon</h4>
<p>Des Browne (<span style="color: #ff0000;">Labour</span>) &#8211; <strong>For</strong></p>
<h4>North Ayrshire and Arran</h4>
<p>Katy Clark (<span style="color: #ff0000;">Labour</span>) &#8211; Absent</p>
<h2>East Dumbartonshire and North Lanarkshire</h2>
<h4>Airdrie and Shotts</h4>
<p>John Reid (<span style="color: #ff0000;">Labour</span>) &#8211; <strong>For</strong></p>
<h4>Coatbridge, Chryston and Bellshill</h4>
<p>Tom Clarke (<span style="color: #ff0000;">Labour</span>) &#8211; Absent</p>
<h4>Cumbernauld, Kilsyth and Kirkintilloch East</h4>
<p>Rosemary McKenna (<span style="color: #ff0000;">Labour</span>) &#8211; Absent</p>
<h4>East Dumbartonshire</h4>
<p>Jo Swinson (<span style="color: #ffcc00;">Lib Dem</span>) &#8211; Absent</p>
<h4>Motherwell and Wishaw</h4>
<p>Frank Roy (<span style="color: #ff0000;">Labour</span>)  &#8211; Absent</p>
<h2>East Lothian</h2>
<h4>East Lothian</h4>
<p>Anne Moffat (<span style="color: #ff0000;">Labour</span>) &#8211; Absent</p>
<h2>East Renfrewshire</h2>
<h4>East Renfrewshire</h4>
<p>Jim Murphy (<span style="color: #ff0000;">Labour</span>) &#8211; Absent</p>
<h2>Falkirk and West Lothian</h2>
<h4>Falkirk</h4>
<p>Eric Joyce (<span style="color: #ff0000;">Labour</span>) &#8211; <strong>Against</strong></p>
<h4>Linlithgow and East Falkirk</h4>
<p>Michael Connarty (<span style="color: #ff0000;">Labour</span>) &#8211; <strong>For</strong></p>
<h4>Livingston</h4>
<p>Jim Devine (<span style="color: #ff0000;">Labour</span>) &#8211; Absent</p>
<h2>Fife</h2>
<h4>Dunfermline and West Fife</h4>
<p>Willie Rennie (<span style="color: #ffcc00;">Lib Dem</span>) &#8211; Absent</p>
<h4>Glenrothes</h4>
<p>Lindsay Roy (<span style="color: #ff0000;">Labour</span>) &#8211; Absent</p>
<h4>Kirkcaldy and Cowdenbeath</h4>
<p>Gordon Brown (<span style="color: #ff0000;">Labour</span>) &#8211; Absent</p>
<h4>North East Fife</h4>
<p>Menzies Campbell (<span style="color: #ffcc00;">Lib Dem</span>) &#8211; Absent</p>
<h2>Glasgow City</h2>
<h4>Glasgow Central</h4>
<p>Mohammed Sarwar (<span style="color: #ff0000;">Labour</span>) &#8211; Absent</p>
<h4>Glasgow East</h4>
<p>John Mason (<span style="color: #cc99ff;">SNP</span>) &#8211; Absent</p>
<h4>Glasgow North</h4>
<p>Anne McKechin (<span style="color: #ff0000;">Labour</span>) &#8211; <strong>For</strong></p>
<h4>Glasgow North East</h4>
<p>Willie Bain (<span style="color: #808080;">Speaker</span>) &#8211; <strong>For</strong></p>
<h4>Glasgow North West</h4>
<p>John Robertson (<span style="color: #ff0000;">Labour</span>) &#8211; <strong>For</strong></p>
<h4>Glasgow South</h4>
<p>Tom Harris (<span style="color: #ff0000;">Labour</span>) &#8211; Absent</p>
<h4>Glasgow South West</h4>
<p>Ian Davidson (<span style="color: #ff0000;">Labour</span>) &#8211; <strong>For</strong></p>
<h2>Highland</h2>
<h4>Caithness, Sutherland and Easter Ross</h4>
<p>John Thurso (<span style="color: #ffcc00;">Lib Dem</span>) &#8211; <strong>Against</strong></p>
<h4>Inverness, Nairn, Badenoch and Strathspey</h4>
<p>Danny Alexander (<span style="color: #ffcc00;">Lib Dem</span>) &#8211; Absent</p>
<h4>Ross, Skye and Lochaber</h4>
<p>Charles Kennedy (<span style="color: #ffcc00;">Lib Dem</span>) &#8211; Absent</p>
<h2>Inverclyde</h2>
<h4>Inverclyde</h4>
<p>David Cairns (<span style="color: #ff0000;">Labour</span>) &#8211; <strong>For</strong></p>
<h2>Midlothian</h2>
<h4>Midlothian</h4>
<p>David Hamilton (<span style="color: #ff0000;">Labour</span>) &#8211; <strong>For</strong></p>
<h2>Moray</h2>
<h4>Moray</h4>
<p>Angus Robertson (<span style="color: #cc99ff;">SNP</span>) &#8211; Absent</p>
<h2>Na h-Eileanan Siar (Western Isles)</h2>
<h4>Na h-Eileanan Siar</h4>
<p>Angus MacNeil (<span style="color: #cc99ff;">SNP</span>) &#8211; Absent</p>
<h2>Orkney Islands and Shetland Islands</h2>
<h4>Orkney and Shetland</h4>
<p>Alistair Carmichael (<span style="color: #ffcc00;">Lib Dem</span>) &#8211; <strong>Against</strong></p>
<h2>Renfrewshire</h2>
<h4>Paisley and Renfrewshire North</h4>
<p>Jim Sheriden (<span style="color: #ff0000;">Labour</span>) &#8211; <strong>For</strong></p>
<h4>Paisley and Renfrewshire South</h4>
<p>Douglas Alexander (<span style="color: #ff0000;">Labour</span>) &#8211; <strong>For</strong></p>
<h2>Stirling</h2>
<h4>Stirling</h4>
<p>Anne McGuire (<span style="color: #ff0000;">Labour</span>) &#8211; Absent</p>
<h2>West Dumbartonshire</h2>
<h4>West Dumbartonshire</h4>
<p>John McFall (<span style="color: #ff0000;">Labour</span>) &#8211; <strong>For</strong></p>
<h2><strong>Analysis</strong></h2>
<h4><a href="http://jodimullen.co.uk/wp-content/uploads/Scottish-Labour-DE-Bill1.png"><img class="alignright size-medium wp-image-388" title="Scottish Labour DE Bill" src="http://jodimullen.co.uk/wp-content/uploads/Scottish-Labour-DE-Bill1-300x231.png" alt="" width="300" height="231" /></a>Labour</h4>
<ul>
<li><strong>17</strong> Labour MPs voted <strong>For</strong> the DE Bill.</li>
<li><strong>2</strong> Labour MPs voted <strong>Against</strong> the DE Bill</li>
<li><strong>20</strong> Labour MPs were <strong>Absent</strong> or <strong>Abstained</strong>.</li>
</ul>
<p>Only two Labour MPs &#8211; Mark Lazarowicz and Eric Joyce &#8211; broke the whip to vote against the Bill. There were also many high-profile Labour absentees including Gordon Brown and Alistair Darling, with the likes of John Reid shoring up the For vote. Still, more than half of the party&#8217;s MPs stayed at home despite the presence of the whip and government&#8217;s determination to drive the Bill through.</p>
<h4><a href="http://jodimullen.co.uk/wp-content/uploads/Scottish-Lib-Dem-DE-Bill.png"><img class="alignright size-medium wp-image-379" title="Scottish Lib Dem DE Bill" src="http://jodimullen.co.uk/wp-content/uploads/Scottish-Lib-Dem-DE-Bill-300x231.png" alt="" width="300" height="231" /></a>Liberal Democrats</h4>
<ul>
<li><strong>0</strong> Lib Dem MPs voted <strong>For</strong> the DE Bill</li>
<li><strong>3</strong> Lib Dem MPs voted <strong>Against</strong> the DE Bill</li>
<li><strong>9</strong> Lib Dem MPs were <strong>Absent</strong> or<strong> Abstained</strong>.</li>
</ul>
<p>No Lib Dem MP voted in favour of the Bill, but only three turned out to vote it down, despite the party being firmly against the proposed legislation. More big name absentees here with Charles Kennedy and Menzies Campbell staying at home. Bizarrely, the MPs for the far-flung Caithness, Sutherland and East Ross and Orkney and Shetland managed to make the vote, while many of their southerly colleagues were absent.</p>
<h4>Scottish National Party</h4>
<ul>
<li><strong>1</strong> SNP MP voted <strong>For</strong> the DE Bill</li>
<li><strong>0</strong> SNP MPs voted <strong>Against</strong> the DE Bill</li>
<li><strong>6</strong> SNP MPs were <strong>Absent</strong> or <strong>Abstained</strong>.</li>
</ul>
<p>Yet another high-profile absentee here with Alex Salmond nowhere to be seen, though he is stepping down from his Westminster seat to concentrate on his duties as First Minister of Scotland after the forthcoming election. Pete Wishart was surprisingly absent after robustly engaging with the debate during the Bill&#8217;s Second Reading the previous evening.</p>
<h4>Conservatives</h4>
<ul>
<li><strong>0</strong> Conservative MPs voted <strong>For</strong> the DE Bill</li>
<li><strong>0</strong> Conservative MPs voted <strong>Against</strong> the DE Bill</li>
<li><strong>1 </strong>Conservative MP was <strong>Absent</strong> or <strong>Abstained</strong>.</li>
</ul>
<p>The Conservative Party&#8217;s only Scottish MP fails to turn up for the vote. I bet his constituents are <em>thrilled</em>.</p>
<p>In total, far less than half of Scotland&#8217;s MPs &#8211; a pitiful 38% &#8211; bothered to turn up and vote on the Digital Economy Bill.</p>
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		<title>Five reasons why I&#8217;m not buying an iPad&#8230; yet.</title>
		<link>http://jodimullen.co.uk/why-i-am-not-buying-ipad-yet/</link>
		<comments>http://jodimullen.co.uk/why-i-am-not-buying-ipad-yet/#comments</comments>
		<pubDate>Sat, 03 Apr 2010 00:42:06 +0000</pubDate>
		<dc:creator>Jodi Mullen</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[3 April 2010]]></category>
		<category><![CDATA[3G]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[netbook]]></category>
		<category><![CDATA[release]]></category>
		<category><![CDATA[slate]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[tablet]]></category>
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		<category><![CDATA[wi-fi]]></category>
		<category><![CDATA[Xbox 360]]></category>

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		<description><![CDATA[Apple's iPad hits stores this month but I won't be buying one - for now at least.]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;ve opened an internet browser, read a newspaper or generally left your cave in the last couple of months, you&#8217;ll almost certainly be aware that Apple launches its iPad upon the USA tomorrow. Marketed not so much as a piece of consumer electronics as an aspirational messiah device that will change your life and make you a better person, the iPad is almost guaranteed to succeed, even if we in the UK have to wait a little longer to get our hands on it.</p>
<p>I don&#8217;t doubt for a moment that Apple&#8217;s slate will be a masterclass in hardware design; sleek, shiny and immensely covetable. Equally, I&#8217;m sure that it will be just as accomplished in the UI and functionality stakes, in so far as it will do exactly what Apple have designed it to do extremely well indeed.</p>
<p>Despite that, I won&#8217;t be parting with my money when the iPad eventually finds its way over to Blighty later this month. Here&#8217;s why:</p>
<h3>1. I&#8217;m not an early adopter.</h3>
<p>Let&#8217;s be clear &#8211; I&#8217;m a huge fan of new technology and love nothing more than getting to grips with the latest devices. But I usually wait a few months before I actually spend hard-earned cash on a new shiny. There&#8217;s the obvious benefit of prices falling after the initial release (less of a factor with an Apple product, naturally) but early models can be less reliable (think how many launch Xbox 360s are still in active service), as well as being being more expensive.</p>
<h3>2. It&#8217;s the first iteration of the product</h3>
<p>Closely linked to the perils of early adoption, it&#8217;s inevitable that within the space of a year, a new, more fully-featured version of the iPad will be announced. I was burnt by the original iPhone &#8211; I bought one four or five months after release and two months later the 3G was announced at a lower price and with a better feature set. When the basic iPad model comes with 3G and a respectable amount of storage, I&#8217;ll be much more likely to take the plunge.</p>
<p><a href="http://jodimullen.co.uk/wp-content/uploads/steve-jobs-520px.jpg"><img class="aligncenter size-full wp-image-316" title="steve jobs 520px" src="http://jodimullen.co.uk/wp-content/uploads/steve-jobs-520px.jpg" alt="" width="520" height="292" /></a></p>
<h3>3. It&#8217;s a little on the expensive side&#8230;</h3>
<p>Which brings us to the fact that the iPad is certainly not cheap. We don&#8217;t know how much exactly it&#8217;s going to cost in the UK just yet but £399 seems a good ball-park estimate. And that&#8217;s for the basic 16 GB model, not the significantly more pimped-out 3G-enabled 64GB version. Apple products have always been priced at a premium but when a couple of games consoles, a well-specced laptop or a 37-inch 1080p TV can be picked up for around the same price, it makes me stop to consider if it represents real value for money.</p>
<h3>4. It can&#8217;t multi-task</h3>
<p>Like the iPhone, the iPad only allows one application to be open at a time, the integrated iPod aside. While it does offer some improvements over its smaller cousin, the iPad is still not capable of true multi-tasking. This is the real deal breaker for me. I <em>need</em> to be able to hop from browser to email client to terminal window to e-book instantly and without worrying about having to save my work at each step or waiting for apps to reopen. I&#8217;m genuinely baffled as to why the iPad can&#8217;t do this.</p>
<h3>5. Create vs. consume</h3>
<p>I work in media, so I create content almost as often as I consume it. The simple fact is that while the iPad has a limited set of creative functions, it&#8217;s really not all that well-suited to the role. A netbook meets my needs as a creator far better; it&#8217;s light and portable, has a fully functioning keyboard, far greater storage capacity and full range of applications for my chosen OS. While it lacks the grunt of a fully-fledged notebook or desktop, it provides a perfectly serviceable workstation when needed. As if to prove a point, this blog post was composed entirely on a netbook, including all reference reading and image-editing. I think I&#8217;d struggle to put everything together as quickly or easily on an iPad.</p>
<h3>The best is yet to come</h3>
<p>Let me reiterate that I am entirely convinced that iPad will be a very successful product. I&#8217;m also sure that, sooner or later, I will buy one. But now isn&#8217;t that time. The iPad&#8217;s main function is media consumption and, as a creative, I need a device that can do more, especially at the price Apple are asking. My hope is that by the time iPad 2.0 is announced, the software will have evolved and entirely new possibilities will be opened up, just as the App Store accompanied the launch of the iPhone 3G. Until then, I&#8217;m afraid my money will be staying firmly in my wallet &#8211; even if the sight of a friend or colleague playing with their shiny new tablet makes me sick with envy.</p>
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		<title>Final Fantasy XIII: First Impressions</title>
		<link>http://jodimullen.co.uk/final-fantasy-xiii-first-impression/</link>
		<comments>http://jodimullen.co.uk/final-fantasy-xiii-first-impression/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 17:25:41 +0000</pubDate>
		<dc:creator>Jodi Mullen</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[13]]></category>
		<category><![CDATA[FFXIII]]></category>
		<category><![CDATA[Final Fantasy]]></category>
		<category><![CDATA[First Impressions]]></category>
		<category><![CDATA[JRPG]]></category>
		<category><![CDATA[Paradigm Shift]]></category>
		<category><![CDATA[Playstation 3]]></category>
		<category><![CDATA[RPG]]></category>
		<category><![CDATA[Square Enix]]></category>
		<category><![CDATA[XIII]]></category>

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		<description><![CDATA[Paradigm Shift? Square Enix's latest effort is both starkly different and comfortably familiar.]]></description>
			<content:encoded><![CDATA[<p><em>Disclaimer: This is NOT a review. Rather, it&#8217;s an attempt to place Final  Fantasy XIII within the context of the rest of the series and to  address some of the most common criticisms levelled at the game by  reviewers.  At the time of writing, the author had just started Chapter 5, around nine hours from the start. The following text contains  spoilers up to that point.</em></p>
<h4>Lose Your Illusion<em><br />
</em></h4>
<p>Paradigm shifts. They&#8217;ve been at the core of every new Final Fantasy release from the late Eighties onwards. With each iteration comes a new game world, a fresh cast of characters, a revamped battle system and a bewildering array of new concepts, factions and jargon to grapple with. There&#8217;s a sense of incremental improvement &#8211; if only on a technical level &#8211; as each new title pushes its host platform to the limit and redefines accepted benchmarks for graphics and sound. As with any other Final Fantasy, paradigm shifts lie at the core of the thirteenth incarnation, not only as the lynch-pin on which the game&#8217;s new combat system hangs, but as a byword for the drastic overhaul brought on by another generational leap.</p>
<p>Final Fantasy XIII has not quite received the unanimous critical praise lavished upon many of its predecessors. That&#8217;s hardly surprising;  in the era of Fallout 3, Dragon Age and Mass Effect, the stubborn linearity of Square Enix&#8217;s latest effort seems almost anachronistic. Even set against its recent JRPG peers &#8211; Lost Odyssey, Persona 4 and Eternal Sonata &#8211; there&#8217;s something painfully austere about FFXIII&#8217;s approach to player-pathing.</p>
<p>Not that this is a break with series convention. With the exception of the open-word aspirations of 2006&#8242;s FFXII, each major Final Fantasy release since the iconic seventh installment has interspersed blatantly linear gameplay with sections of apocryphal non-linearity.  Even within the comparative freedom of the overworld, players are usually confronted with the illusion of choice rather than true agency. While five destinations may be available to visit at a given time, only one will actually advance the story. Now, in Final Fantasy XIII, even that thin façade of non-linearity has been torn away in favour of a streamlined, stripped-down experience. But to what end?</p>
<h4>Eye-Candy</h4>
<div id="attachment_293" class="wp-caption aligncenter" style="width: 560px"><a href="http://jodimullen.co.uk/wp-content/uploads/2010/03/LightningSahz550.jpg"><img class="size-full wp-image-293" title="LightningSahz550" src="http://jodimullen.co.uk/wp-content/uploads/2010/03/LightningSahz550.jpg" alt="" width="550" height="309" /></a><p class="wp-caption-text">Lightning and Sahz take in the sights</p></div>
<p>To showcase the jaw-dropping visual feast, for one. Final Fantasy XIII sets a new high water mark for console graphics, particularly the PS3 version. The game&#8217;s conservative approach is likely as much a product of the astronomical production costs of the HD Era as it is of any design decision. With current hardware limitations, it&#8217;s difficult to imagine FFXIII&#8217;s visual fidelity and artistic achievement recreated in a true open-world environment. Whether this amounts to a trade-off of gameplay for graphics is largely irrelevant; the proof of Final Fantasy&#8217;s gaming pudding has always been in the meat of the battle system and story rather than wandering aimlessly between towns.</p>
<p>Which is just as well really, since towns too have been entirely excised from the early part of the game. Though urban environments abound, they appear mainly in cutscenes or as combat zones in their own right. It&#8217;s part of a wider philosophical shift in which NPC conversations too are largely conspicuous by their absence. Much of the story is conveyed through the cut-scenes, while shopping and upgrades are handled entirely through menus available at every save point. But similar to Square dropping the pretence of non-linearity elsewhere, not as much has actually changed as first impressions would suggest. With very rare exceptions, dialogue in Final Fantasy games has been strictly limited and more often than not simply a matter of jabbing the X button enough times to persuade an NPC to divulge plot details. Once again, FFXIII simply strips away the thin veneer of free choice.</p>
<h4>Combative</h4>
<div id="attachment_294" class="wp-caption aligncenter" style="width: 560px"><a href="http://jodimullen.co.uk/wp-content/uploads/2010/03/gastbattle550.jpg"><img class="size-full wp-image-294" title="gastbattle550" src="http://jodimullen.co.uk/wp-content/uploads/2010/03/gastbattle550.jpg" alt="" width="550" height="309" /></a><p class="wp-caption-text">Final Fantasy XIII&#39;s battle system in full swing</p></div>
<p>Whether narration through cut-scenes is ideal in the first place is a separate debate but it&#8217;s certainly in-keeping with Square Enix&#8217;s reductionist vision for FFXIII. Indeed, reducing the game&#8217;s core elements to first principles is a design choice carried over to the battle system. For the first two and a half hours of Final Fantasy XIII, many of the more complex combat mechanics are hidden from the player, only to be slowly introduced one by one over the next 7-8 hours of gameplay. While this hand-holding can feel obnoxious at times, the slow start is somewhat excused, if not entirely forgiven, once the full flower of the battle system begins to bloom.</p>
<p>Once again, there&#8217;s another jarring change to the status quo. Unlike previous titles where all members of the party could be given hands-on direction, in Final Fantasy XIII only one character is directly under the player&#8217;s control. The reasons behind this decision become more clear in light of the frantic pace of combat and once more complex battle concepts are rolled out but having two out of three party members controlled by the AI at any given time is certainly disconcerting.</p>
<p>Final Fantasy XIII&#8217;s combat mechanics hang on the notion of Paradigms &#8211; Jobs or Classes in other FF titles &#8211; and Paradigm Shifts. At the core of this system is the ability to change between different class assignments for all party members on the fly &#8211; the aforementioned Paradigm Shift. Once Paradigm Shifts are introduced about three hours in, the true tactical depth of the revamped battle system begins to emerge.</p>
<p>Alongside Paradigm Shifts are the related concepts of Chains and Stagger. Chains &#8211; simply a  series of attacks &#8211; fill a Chain Gauge which, when topped up, forces enemies into Stagger mode, allowing party members to inflict obscene amounts of damage in a short space of time. Chains decay quickly and must be topped up lest the Chain Gauge empty completely. However, certain Paradigms &#8211; most noticeably the Commando, decrease the rate of decay, allowing characters with pure damage-dealing roles &#8211; Ravagers &#8211; to quickly drive enemies into Stagger.</p>
<h4>Paradigmatic</h4>
<p>It&#8217;s difficult to convey the full potential of this system in play but the following is a fairly common example. The party engages a tough enemy and Paradigms Shits to a Commando, Synergist  (buff class) and Medic (healer) combination. Once the Synergist has applied protective shields to the party and the Medic has topped up everyone&#8217;s health bar, we switch to a Commando, Ravager, Ravager setup to quickly fill the Chain Gauge and Stagger the foe. While in Stagger, we change again to Ravager/Ravager/Ravager for maximum damage-dealing potential. As Stagger ends, the enemy swipes out at all party members, dealing serious damage and casting a damage-absorbing shield on itself. We switch to Medic/Medic/Saboteur (debuff class) to quickly heal up the damage and strip away the shield and then return to Commando/Ravager/Ravager to begin the cycle again.</p>
<p>Between the six available Paradigms (there&#8217;s also a tank-like Sentinel), the combat system actually gravitates more towards the feel of World of Warcraft party combat than preceding Final Fantasy titles, with the presence of a given Paradigm at the right moment being crucial to success. Learning to identify what Paradigm combinations &#8211; and the correct sequence of Paradigm Shifts &#8211; is best-suited to a given enemy is one of the game&#8217;s many tactical pleasures.</p>
<h4>(Un)Conventional</h4>
<div id="attachment_295" class="wp-caption aligncenter" style="width: 560px"><a href="http://jodimullen.co.uk/wp-content/uploads/2010/03/falcie550.jpg"><img class="size-full wp-image-295" title="falcie550" src="http://jodimullen.co.uk/wp-content/uploads/2010/03/falcie550.jpg" alt="" width="550" height="309" /></a><p class="wp-caption-text">The enigmatic Fal&#39;Cie</p></div>
<p>For all that though, it&#8217;s hard to deny that Final Fantasy XIII&#8217;s stripped-down design aesthetic is jarring. It&#8217;s not helped by the excruciatingly slow pace of the game&#8217;s opening and haphazard storytelling. Early on, key concepts &#8211; Fal&#8217;Cie, L&#8217;Cie, Focus, Pulse &#8211; are bandied about with reckless abandon but remain as little more than obscure jargon until the game finally deigns to explain what they are and, crucially, why the player should care. It&#8217;s a good eight and a half hours before a character that might be considered a main villain is introduced. Even compared to recent slow-burners like Assassin&#8217;s Creed 2 and Dragon Age, the pacing of Final Fantasy XIII&#8217;s opening hours is rarely any faster than glacial.</p>
<p>It takes a while but these early misgivings do gradually begin to subside once the game opens up and starts to let players actually <em>play</em> it. For many, this will come around the three hour mark, when character levelling and the Paradigm Shift concept are introduced and the setting mercifully changes from the endless walkways of FFXIII&#8217;s opening sections. Others will have to wait a little longer, until the story begins to get its hooks in and starts to reveal more about the game world and character backgrounds in an intelligible fashion.</p>
<p>Though it sticks closely to many long-established conventions, Final Fantasy XIII is a paradigm shift in a very real sense, especially with FFXII suggesting a more progressive future for the series back when it was released in 2006. Four years on and Square Enix have abandoned any pretence of non-linearity, adapting a strictly reductionist approach which strips the latest title to the twin cores of the Final Fantasy experience &#8211; story and combat. It&#8217;s a brave move and one that won&#8217;t be received well by all of the fanbase but whatever else it might be, it certainly makes for a spectacular experience.</p>
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		<title>Best of 2009: Top 5 Games</title>
		<link>http://jodimullen.co.uk/best-of-2009-top-5-games/</link>
		<comments>http://jodimullen.co.uk/best-of-2009-top-5-games/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 01:34:48 +0000</pubDate>
		<dc:creator>Jodi Mullen</dc:creator>
				<category><![CDATA[Best of 2009]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[arkham asylum]]></category>
		<category><![CDATA[assassin's creed]]></category>
		<category><![CDATA[assassin's creed 2]]></category>
		<category><![CDATA[atlus]]></category>
		<category><![CDATA[baldur's gate]]></category>
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		<category><![CDATA[ubisoft]]></category>
		<category><![CDATA[uncharted]]></category>
		<category><![CDATA[uncharted 2]]></category>
		<category><![CDATA[uncharted 2 among thieves]]></category>

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		<description><![CDATA[The top gaming picks from 2009 featuring Uncharted 2, Batman Arkham Asylum and a disappointing lack of zombies.]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">2009 was the year I rediscovered my passion for gaming. It was the year I finally left World of Warcraft behind and got to grips with the backlog of games that had slipped by me in the last couple of years. It was the year I added a Playstation 3 to my existing stable of consoles, a purchase that was worth every penny. 2009 was also the year that a slew of games appeared from nowhere and redefined what I expect from my interactive entertainment. I give you my Top 5 Games of 2009</p>
<h4 style="text-align: justify;">5. Batman: Arkham Asylum (360)</h4>
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<p style="text-align: justify;">I really wanted to dislike Arkham Asylum. My view was coloured partly by conspiracy theories circulating before release that suggested that Eidos were trying to buy high review scores from magazines and partly by the fact that the last non-Lego Batman release, Batman Begins, was utterly, utterly dreadful. I even held off playing the game for four months because I was so convinced I would hate it. I was wrong. Very wrong, in fact. Pass the ketchup, I have a hat to eat.</p>
<p style="text-align: justify;">Drawing its inspiration mainly from the 1990s Animated Series and the gritty Christopher Nolan films of recent years, Arkham Asylum is a much darker and adult game than previous attempts at making a compelling Batman title. It drips atmosphere and the Unreal Engine adds a real sense of weight and presence to the game world, not least the lead character. Developers Rocksteady have taken a first principles approach to the combat mechanics, stripping back the control system and allowing the player to worry more about timing and spectacle than mastering multi-button move sets. It&#8217;s an elegant solution that lets the action flow unhindered and makes brawling a pleasure rather than a chore.  Stealth sections are handled with the same amount of care, turning rooms of heavily armed guards into satisfying puzzles as Batman attempts to silently take down enemies without being seen.</p>
<p style="text-align: justify;">Unfortunately, boss battles are something of a disappointment. The 2D Scarecrow sections quickly lose their novelty and occur just a little too frequently. The Poison Ivy encounter is a wretched piece of game design, a poorly-checkpointed exercise in pure frustration. Killer Croc is a damp squib, after a lengthy build-up, and like Poison Ivy, relies too much on trial and error and learning attack patterns and directions by rote. The problem here is that the boss encounters rely on gimmicks rather than the Arkham Asylum&#8217;s bread-and-butter combat and climbing abilities and are, in some cases, disproportionately difficult compared to the rest of the game. There&#8217;s nothing that will really hold anyone up for any great length of time but there&#8217;s an overwhelming feeling that boss fights are to be endured rather than enjoyed.</p>
<p style="text-align: justify;">Thankfully, there&#8217;s more than enough here to make up for these deplorable sections. Arkham Asylum&#8217;s detective mode borrows heavily from Metroid Prime but without the tedious backtracking and re-spawning enemies that made that game drag severely in places. Again, it&#8217;s a minimalist approach to exploration and the environment that allows the player to get on with enjoying the game world without becoming bogged down in mundane and unnecessary tasks. A special mention must go to the game&#8217;s superb voice acting, particularly Mark Hamill, reprising his role as Joker from the animated series. Batman: Arkham Asylum is perhaps 2009&#8242;s most unlikely success story, with an unknown developer taking a high-profile movie license and producing a game which has redefined what we expect from future licensed titles.</p>
<h4 style="text-align: justify;">4. Assassin&#8217;s Creed 2 (360)</h4>
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<p style="text-align: justify;">Let&#8217;s set the record straight here. The first Assassin&#8217;s Creed was by no means a bad game. There&#8217;s no disputing that it failed to fully live up to the levels of expectation generated by the industry hype machine but it still managed to pull off slick, polished and entertaining with aplomb. Had Assassin&#8217;s Creed 2 been released in its place in 2007, it would likely have been declared one of the greatest games of all time. But as it is, things have moved on in the last couple of years and ideas that once seemed fresh and exciting have long since been absorbed into gaming convention. Instead Assassin&#8217;s Creed 2 is merely one of 2009&#8242;s finest games.</p>
<p style="text-align: justify;">Ubisoft have atoned for the sins of the father by removing the fat that made Assassin&#8217;s Creed 1 corpulent and unfocused in places. In the first game there was always plenty to do but thanks to repetition of missions types and no overarching goals to work towards, there was little incentive to actually do it. Assassin&#8217;s Creed 2 brims over with content and constantly dangles tantalising carrots in front of the player in the form of achievements, new weapons and armour, extra health perks and hidden videos. The new currency system helps of course, with the game able to hand out monetary rewards for completing optional goals to go towards buying new shinies. Elsewhere, combat has been overhauled and is fun and stylish, a ballet of parries, counters and disarms with lead character Ezio facing anything up to a dozen opponents at once. And of course, Renaissance Italy is as gorgeous a place as any to set a game and one that makes the very best of the AC2&#8242;s wonderful graphics engine.</p>
<p style="text-align: justify;">Not that Assassin&#8217;s Creed 2 is without its faults, of course. The Animus story conceit is as unnecessary as it was in the original game and only succeeds in shattering the player&#8217;s sense of immersion at regular intervals. Climbing controls are occasionally ropey and take quite some time to get to grips with (geddit?). For the first few hours, accidentally leaping into thin air while scaling a hundred metre tall church spire occurs with irritating regularity. Then there&#8217;s those opening hours themselves, where the game really takes its time getting up to speed and giving the player something approaching a full set of moves and the freedom to explore the beautiful surroundings. It feels restrictive and patronising and is a stark contrast to the free-roaming delights of mid-game and onwards.</p>
<p style="text-align: justify;">Still, these shortcomings are relatively minor and with the exception of all the rubbish Animus stuff, mostly disappear after a few hours. They certainly don&#8217;t stop Assassin&#8217;s Creed 2 being deep, stylish and, most importantly, a great deal of fun. The original game has been scrubbed and polished to within an inch of its life and Ubisoft&#8217;s care and attention to detail has produced a sequel that stands head and shoulders above most other games released in 2009.</p>
<h4 style="text-align: justify;">3. Dragon Age: Origins (PC)</h4>
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<p style="text-align: justify;">Reports of PC gaming&#8217;s demise have been greatly exaggerated. Dragon Age: Origins shows that the platform can still hold its own against and even surpass upstart console titles. Indeed, the PC version of Dragon Age is very much the definitive version of the game and harks back to the golden age of Infinity Engine-powered top-down games while preserving the closer third-person perspective of the 360 and PS3 conversions. It&#8217;s a huge game with an inordinate amount of replay value and one of the finest RPGs released in the last decade.</p>
<p style="text-align: justify;">For a while though, it all looked as if Bioware might have dropped the ball. The marketing campaign leading up to Dragon Age&#8217;s release was crass and sold the game as a &#8220;mature&#8221; title, featuring blood, boobs and a silly Marilyn Manson soundtrack, shoehorned in without any trace of irony. Thankfully the final game proved to be an altogether more refined affair, even if gratuitous violence and cringe-inducing sex scenes did rear their ugly heads from time to time. In many ways, Dragon Age is the true successor to the Baldur&#8217;s Gate series, with a depth and complexity many modern RPGs lack. Combat is tactical and challenging and the game&#8217;s morality system thankfully abandons the binary good/evil approach in favour of building relationships with individual characters based on a combination of deeds and conversations. Decision-making becomes a genuine dilemma as the player attempts to weigh multiple potential outcomes, aware that their choices may alienate at least one of the supporting characters.</p>
<p style="text-align: justify;">Blood and boobs aside, Dragon Age is let down somewhat by the fact that is, above all, a Bioware game. It follows a basic structure that has remained virtually unchanged since Neverwinter Nights and Knights of Old Republic and relies on similar narrative conceits. There&#8217;s a real sense that we have seen many of the NPCs before and despite the fact that it has been seven years since the company released a true fantasy RPG, the game just doesn&#8217;t feel new or fresh. There&#8217;s also the question of difficulty level, with Easy a pushover for most players and Normal an often gruelling and punishing affair with relatively straightforward encounters proving disproportionately frustrating.</p>
<p style="text-align: justify;">Regardless, Dragon Age: Origins marks one of the first major shifts in PC RPGs for several years and is a real breath of fresh air after a long succession of MMORPGs and rough and ready German and Eastern European efforts. It&#8217;s a high budget, Western title with a developer determined to return to the roots of the modern genre it helped codify. More importantly, it demonstrates that there remains a niche for PC gaming &#8211; those playing Dragon Age: Origins on a console really are missing out on the full experience.</p>
<h4 style="text-align: justify;">2. Uncharted 2: Among Thieves (PS3)</h4>
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<p style="text-align: justify;">You&#8217;ll probably already know Uncharted 2 as The Official Game of the Year, as voted for by Eurogamer and any number of other sites. I have no qualms with that but I can&#8217;t quite claim that it&#8217;s my personal Game of the Year. What I can say is that it&#8217;s about as good a game as you could possibly hope to play in any given year. It&#8217;s perhaps the most polished game yet released, both in terms of its jaw-dropping good looks and gripping gameplay.</p>
<p style="text-align: justify;">Like Assassin&#8217;s Creed 2, the sequel to Uncharted has advanced leaps and bounds over the original game. While the first Uncharted was poorly paced, endless waves of enemies occasionally interspersed with some platforming, Among Thieves nails the mix of combat and exploration and makes the former much more engaging and entertaining. Drake&#8217;s Fortune was no slouch in the looks department but the sequel is genuinely gorgeous, with particularly impressive urban environments. The is also full of memorable set-pieces, from the game&#8217;s opening in a train carragie overhanging an icy abyss to the encounter with a helicopter on the rooftops of a Nepalese city and a head-on fight with a tank in a Himalayan village.</p>
<p style="text-align: justify;">Great though Uncharted 2 is, it&#8217;s not perfect. Its early chapters are schizophrenic and suffer from inconsistent pacing and the player is forced to suffer through the ignominy of a forced stealth section in the second level. As the game reaches its climax, firefights become increasingly predictable and usually degenerate into weeding snipers and grenadiers before mopping up the rest of the human detritus. Technically though, it&#8217;s virtually flawless, with only a few minor bugs and glitches popping up in a playthrough. whether the multiplayer mode really adds much is debatable but it seems to have attracted a reasonably devout following on PSN either way.</p>
<p style="text-align: justify;">Those are very small potatoes, however. In all ways that matter, Uncharted 2 is the new peak of the action-adventure genre, the Resident Evil 4 of its generation. It would take a very special game to beat it to my Game of the Year and, as it happens&#8230;</p>
<h4 style="text-align: justify;">1. Demon&#8217;s Souls (PS3)</h4>
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<p style="text-align: justify;">They&#8217;re not supposed to make games like this any more. Stoic, uncompromising, <em>difficult</em>. Compelling, rewarding, <em>unique</em>. If there&#8217;s one thing you can say about Demon&#8217;s Souls it&#8217;s that it is quite unlike any other game released in 2009. But it&#8217;s so much more than that. Demon&#8217;s Souls mixes old school values with genuine innovation, grafting an ingenious online infrastructure onto its action RPG framework. It strips the sub-genre to its core elements, ditching everything from strictly defined character classes to conventional currency. And it must be emphasised that it&#8217;s tough. Really tough. But behind its unforgiving façade is a game that rewards every second you invest in it tenfold. It&#8217;s definitely not for everyone but those who persist in spite of the difficulty will be hard-pressed not to fall under Demon&#8217;s Souls captivating spell.</p>
<p style="text-align: justify;">On paper at least, Demon&#8217;s Souls does everything that modern games design seems to expressly forbid. With players losing all collected souls &#8211; the game&#8217;s single currency exchanged for everything from levelling up to repairing armour and upgrading weapons &#8211; on death, it punishes failure. Players are expected to learn from mistakes and are never held by the hand. The game&#8217;s tutorial is minimal and new characters face the task of clearing the lengthy first level and killing the final boss before being allowed to level up. But though it&#8217;s harsh, Demon&#8217;s Souls is never unfair. Players die because they have screwed up &#8211; misjudging an enemy&#8217;s swing, running out of stamina because they have been flailing their sword wildly rather than hiding behind their shields and making calculating swipes at the right moment &#8211; rather than at the hands of some arbitrary machination by the game. And with the stakes so high, every enemy defeated feels like a true triumph, every downed boss a cause for genuine celebration.</p>
<p style="text-align: justify;">If there are any criticisms to be levelled at Demon&#8217;s Souls it&#8217;s the game&#8217;s menu and inventory systems. This aspect of the interface is gaudy and poorly designed and selecting a particular item often involves navigating several screens of ugly menus. There are also slight framerate issues when things get a bit busy on screen but it&#8217;s never enough to seriously affect the business of killing. There are, of course, those who will find the game too difficult and the only answer to this is that it&#8217;s a very niche title and those who are adverse to a stern challenge should stay firmly away.</p>
<p style="text-align: justify;">What&#8217;s most amazing about Demon&#8217;s Souls is that for a resolutely old school game, it&#8217;s actually the most refreshing thing I&#8217;ve played all year. It&#8217;s certainly stern and forbidding but underneath the surface is a game that rewards the player like no other recent title. In many ways, playing Demon&#8217;s Souls is like being involved in a torrid love affair. It&#8217;s difficult and often frustrating but the highs are so ecstatic that it doesn&#8217;t matter. It abuses you and yet you keep coming back for more, convinced that you&#8217;ve deserved your punishment. Demon&#8217;s Souls: it only hits you because it loves you. And that&#8217;s why it&#8217;s my Game of the Year for 2009.</p>
<h4 style="text-align: justify;">Honourable Mentions</h4>
<p style="text-align: justify;"><strong>Torchlight</strong> (PC): RPG that&#8217;s like Diablo with a sugar rush.</p>
<p style="text-align: justify;"><strong>Left 4 Dead 2 </strong>(PC): More zombies. Can&#8217;t really be a bad thing, can it?</p>
<p style="text-align: justify;"><strong>Flower </strong>(PS3): Immensely pretty and relaxing PSN title.</p>
<p style="text-align: justify;"><strong>Braid</strong> (PS3): Technically a 2008 release but a recent release on PSN secures the time-based platform puzzler a place in this year&#8217;s Honourable Mentions.</p>
<p style="text-align: justify;"><strong>Street Fighter IV</strong> (360/PS3): The epitome of the modern beat &#8216;em up.</p>
]]></content:encoded>
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		<title>Best of 2009: Top 5 Movies</title>
		<link>http://jodimullen.co.uk/best-of-2009-top-5-movies/</link>
		<comments>http://jodimullen.co.uk/best-of-2009-top-5-movies/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 02:27:08 +0000</pubDate>
		<dc:creator>Jodi Mullen</dc:creator>
				<category><![CDATA[Best of 2009]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[a serious man]]></category>
		<category><![CDATA[armando]]></category>
		<category><![CDATA[brad pitt]]></category>
		<category><![CDATA[clint mansell]]></category>
		<category><![CDATA[coen brothers]]></category>
		<category><![CDATA[coraline]]></category>
		<category><![CDATA[cristoph waltz]]></category>
		<category><![CDATA[diane kruger]]></category>
		<category><![CDATA[district 9]]></category>
		<category><![CDATA[drag me to hell]]></category>
		<category><![CDATA[duncan jones]]></category>
		<category><![CDATA[iannucci]]></category>
		<category><![CDATA[in the loop]]></category>
		<category><![CDATA[inglourious basterds]]></category>
		<category><![CDATA[james gandolfini]]></category>
		<category><![CDATA[kevin spacey]]></category>
		<category><![CDATA[malcolm tucker]]></category>
		<category><![CDATA[moon]]></category>
		<category><![CDATA[peter capaldi]]></category>
		<category><![CDATA[quentin tarantino]]></category>
		<category><![CDATA[sam rockwell]]></category>
		<category><![CDATA[sharlto copley]]></category>
		<category><![CDATA[the hangover]]></category>
		<category><![CDATA[the thick of it]]></category>
		<category><![CDATA[watchmen]]></category>
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		<description><![CDATA[Featuring A Serious Man, Inglourious Basterds, District 9 and more...]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">I feel that I am perhaps alone in leaving out some of 2009&#8242;s higher profile releases from my Best of 2009 list. Too many of this year&#8217;s big hits left me cold, with the new <em>Star Trek</em> film the main offender. However, despite the general consensus that 2009 was a minor annus horribilis for film, I found more than enough to keep me interested. In fact, I probably went to the cinema more times this year than in the last three years combined. Three of those visits were to see the top film on this list, so consider that high praise indeed. In any case, presenting the Best Movies of 2009&#8230;</p>
<h4 style="text-align: justify;">5. Inglourious Basterds</h4>
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<p style="text-align: justify;">Quentin Tarantino returns in glorious, Nazi-smashing technicolour. Though hardly the most serious or subtle film of the year, <em>Inglourious Basterds</em> is never less than thoroughly entertaining. Brad Pitt stars as Lieutenant Aldo Raine, leader of a crack brigade of Jewish-American soldiers operating deep behind enemy lines in Nazi-occupied France but is upstaged by stunning performances from German actors Christoph Waltz and Diane Kruger. Waltz&#8217;s Colonel Hans Landa, the SS&#8217;s infamous &#8220;Jew-Hunter&#8221;, is perhaps the year&#8217;s most memorable movie villain, a pantomime foil for Pitt&#8217;s rootin&#8217; tootin&#8217; redneck hero. Utterly tasteless but wickedly funny, <em>Inglourious Basterds</em> proves that Tarantino&#8217;s star burns as brightly as ever after a string of poor efforts in recent years.</p>
<h4 style="text-align: justify;">4. District 9</h4>
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<p style="text-align: justify;">Proving that megabucks are not a pre-requisite for success, <em>District 9</em> was an altogether more satisfying watch than 2009&#8242;s other big sci-fi hitters, <em>Avatar</em> and <em>Star Trek</em>. Set in a near-future South Africa, <em>District 9</em> centres on the plight of the &#8216;Prawns&#8217;, a sizeable alien civilisation stranded on Earth and interned by humans in segregated settlements. Social commentary is as much a feature of the film as action or humour and though the parallel between post-Prawn Johannesburg and Apartheid South Africa is dealt with somewhat heavy-handedly, this is still much more intellectual fare than the rest of this year&#8217;s sci-fi offerings. Sharlto Copley&#8217;s Wikus van de Merwe falls at the hapless end of the hero spectrum but the development of his character over the course of them film is one of <em>District 9</em>&#8216;s highlights.</p>
<h4 style="text-align: justify;">3. In The Loop</h4>
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<p style="text-align: justify;">Malcolm Tucker finally reaches the big screen in the film adoption of Armando Iannucci&#8217;s <em>The Thick Of It.</em> Forsaking the Westminster bear pit for the more polite, if equally frantic, world of Anglo-American relations, the TV show&#8217;s breakneck pace and vicious humour make the transition to feature length production unscathed. Peter Capaldi is the undoubted star, reprising his role as bile-spitting government spin-doctor Malcolm Tucker, and is supported by returning cast members alongside one-off additions including James Gandolfini. A resolutely British comedy, some of <em>In The Loop</em>&#8216;s humour may be lost on North American audiences not familiar with the rough and ready approach to everything from ad libs to filming but those who persevere will be rewarded with a film that is unrelentingly funny and endlessly quotable. <strong>Be warned, the video embedded above includes language that is most definitely Not Safe For Work.</strong></p>
<p style="text-align: justify;">
<h4 style="text-align: justify;">2. A Serious Man</h4>
<p style="text-align: justify;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="295" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/tcUTv3LH3ss&amp;hl=en_GB&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="295" src="http://www.youtube.com/v/tcUTv3LH3ss&amp;hl=en_GB&amp;fs=1&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: justify;">The best Coen Brothers film since <em>The Big Lebowski</em>? Perhaps (in a universe where <em>Oh Brother, Where Art Though</em> doesn&#8217;t exist, mind). One of the year&#8217;s darker releases, the film follows the Goptiks, a Jewish family living in Minneapolis during the sixties. Professor Larry Gopnik&#8217;s life is falling to pieces around him: his wife is having an affair with a family friend, his son is constantly stoned and his daughter is stealing money from him to fund a nose-job operation. At work, Larry is up for Tenure but his application is under threat from malicious anonymous letters and Clive, a failing student determined to pass his exams at any cost. <em>A Serious Man</em> joins the canon of quintessential Coen Brothers movies, though it&#8217;s unrelentingly bleak at times.</p>
<p style="text-align: justify;">
<h4 style="text-align: justify;">1. Moon</h4>
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<p style="text-align: justify;">Equal parts <em>2001: A Space Odyssey</em> and <em>Silent Running</em>, <em>Moon</em> is the great film-making triumph of 2009. Produced for a paltry five million dollars by British director Duncan Jones, it tells the story of Sam Bell, the lone crewman of a mining base on the surface of the Moon, nearing the end of his three-year stint away from Earth. Sam Rockwell shines as Bell but is supported by an excellent voice-only performance from Kevin Spacey as the installation&#8217;s computer, Gerty.  Moon takes a minimalist approach to sci-fi, throwing out many modern genre conventions in the process. CGI is, for the most part, replaced by model work while the sets are basic and have a distinctly retro feel. Themes of identity and loneliness are explored in depth here but there&#8217;s a stark beauty amidst all the bleakness. The plot is simple and elegant and though the main twists are easily spotted in advance, the film&#8217;s understated style means they always resonate. Perhaps the highlight though is the utterly beautiful soundtrack from Clint Mansell, simple and elegant yet powerfully evocative, much like <em>Moon</em> itself.</p>
<h4 style="text-align: justify;">Honourable mentions</h4>
<p style="text-align: justify;"><strong>Zombieland</strong>: essentially <em>Left 4 Dead &#8211; The Movie</em> but no worse for that.</p>
<p style="text-align: justify;"><strong>Drag Me to Hell</strong>: dark, disgusting but hilarious Sam Raimi horror flick.</p>
<p style="text-align: justify;"><strong>The Hangover</strong>: charming neo road-trip movie set in Las Vegas.</p>
<p style="text-align: justify;"><strong>Watchmen</strong>: convoluted and over-long but very impressive super hero film nonetheless.</p>
<p style="text-align: justify;"><strong>Coraline</strong>: creepy kid&#8217;s 3D film based on the Neil Gaiman book.</p>
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		<title>Best of 2009: Top 10 Songs</title>
		<link>http://jodimullen.co.uk/best-of-2009-top-10-songs/</link>
		<comments>http://jodimullen.co.uk/best-of-2009-top-10-songs/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 21:30:04 +0000</pubDate>
		<dc:creator>Jodi Mullen</dc:creator>
				<category><![CDATA[Best of 2009]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[and so i watch you from afar]]></category>
		<category><![CDATA[butterfly explosion]]></category>
		<category><![CDATA[devin townsend]]></category>
		<category><![CDATA[dinosaur jr]]></category>
		<category><![CDATA[dream theater]]></category>
		<category><![CDATA[gorgoroth]]></category>
		<category><![CDATA[infected mushroom]]></category>
		<category><![CDATA[katatonia]]></category>
		<category><![CDATA[pelican]]></category>
		<category><![CDATA[sonic youth]]></category>
		<category><![CDATA[top 10]]></category>

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		<description><![CDATA[The best tracks of the year, featuring Dream Theater, Sonic Youth, Dinosaur Jr and more.]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">For many writers, the end-of year-list is a sacred ritual. A chance to put one&#8217;s thoughts in order before jumping headlong into the potential of the next twelve months. An opportunity to rectify critical misjudgements, to apologise for hasty conclusions. But though it&#8217;s largely about tying up loose ends and drawing a line under the year that has passed, there&#8217;s always something that manages to slip by. Albums we didn&#8217;t quite get round to listening to. Undiscovered gems that won&#8217;t reveal themselves for another six months yet. So a &#8220;Best of&#8221; list is never really complete, its merely in an eternal state of awaiting revision.</p>
<p style="text-align: justify;">For all their flaws though, I find the process of drafting and redrafting annual lists utterly compelling. I&#8217;m never entirely happy with any of my lists and actually compiling them usually entails many compromises and tough decisions. This year&#8217;s were no different and I fully anticipate looking back in six and then twelve months time and grinding my face into my palm over some of my choices. But that&#8217;s what being a critic is all about, right, having to eat your own words sometimes?</p>
<p style="text-align: justify;">Anyway, to kick off the Best of 2009 lists, here&#8217;s my Top 10 songs of the year that was. I&#8217;ve even thrown in audio for a few tracks.</p>
<h4 style="text-align: justify;">10. Gorgoroth &#8211; Rebirth (from the album <em>Quantos Possunt Ad Satanitatem</em>)</h4>
<p style="text-align: justify;">Gorgoroth&#8217;s Infernus has always had a talent for writing dark, funereal dirges and this post-Gaahlgate effort is one of his best. It&#8217;s suffocatingly grim and oppressive, its unrelentingly sonic bleakness the signature of a band revitalised and even, as the title would suggest, reborn. Worth listening to for vocalist Pest&#8217;s blood-curdling scream at around the two minute, fifty second mark but definitely not one for those who veer away from the darker things in music.</p>
<h4 style="text-align: justify;">9. Dinosaur Jr &#8211; Pieces (from the album<em> Farm</em>)</h4>
<p style="text-align: justify;">While <em>Farm</em> wasn&#8217;t quite the album Dinosaur Jr fans had been hoping for, it was certainly a much more rounded piece of work than 2007&#8242;s <em>Beyond</em>. Pieces is a classic Dinosaur Jr track, from the minor-key progressions, to the wall of guitar sound that only become apparent at higher volume levels to J Mascis&#8217;s nasal vocals. Easily up there with the best from <em>Green Mind</em> and <em>Where You Been</em>.</p>
<p style="text-align: justify;">
<h4 style="text-align: justify;">8. Infected Mushroom &#8211; Herbert the Pervert (from the album <em>Legend of the Black Schwarma</em>)</h4>
<p style="text-align: justify;">The Israeli psychedelic trance duo are their best when blurring the boundaries between genres and introducing real instruments into their electronic cauldron. While not quite as magnificent as Suliman from 2007&#8242;s <em>Viscious Delicious</em>, Herbert the Pervert once again showcases the mind-blowing results that can be achieved from adding rock and heavy metal instrumentation to a hard dance track. Really remarkable stuff, with a fantastic name to boot.</p>
<h4 style="text-align: justify;">7. Dream Theater &#8211; The Count of Tuscany (from the album <em>Black Clouds and Silver Linings</em>)</h4>
<p style="text-align: justify;">At nineteen minutes and sixteen seconds, The Count of Tuscany falls four minutes short of 1995&#8242;s epic A Change of Seasons. And while it doesn&#8217;t quite match that particular classic in terms of quality either, it&#8217;s undoubtedly one of the finest pieces of work the band have released in years. Endless guitar solos, rousing choruses, acoustic interludes, all are resplendent in their prog-tastic glory. Overly self indulgent, perhaps but no less majestic for that.</p>
<h4 style="text-align: justify;">6. Butterfly Explosion &#8211; Comfort of the Dark (from the EP <em>Vision</em>)</h4>
<p style="text-align: justify;">Up and coming Irish shoegaze group Butterfly Explosion may well be the Next Big Thing once they finally release their long-awaited debut album in 2010 but for now they are simply floating in a sea of potential. Though the band usually sound like an Explosions in the Sky/My Bloody Valentine hybrid, this track actually bears more resemblance to something by the Smashing Pumpkins, before Billy Corgan disappeared up his own back passage. The slow build to the song&#8217;s glorious crescendo is undoubtedly its highlight.</p>
<h4 style="text-align: justify;">5. Katatonia &#8211; Idle Blood (from the album <em>Night is the New Day</em>)</h4>
<p style="text-align: justify;">Sounding like a lost cut from Opeth&#8217;s <em>Damnation</em>, Idle Blood is one the highlights of an album hardly short of choice cuts. Internet speculation on whether Opeth&#8217;s Mikael Akerfeldt was involved continues unabated but regardless, Idle Blood is a remarkably beautiful and haunting track that sees Katatonia incorporate layered vocal harmonies and acoustic instrumentation in a way they have never before attempted on this scale.</p>
<h4 style="text-align: justify;">4. Sonic Youth &#8211; Anti-Orgasm (from the album <em>The Eternal</em>)</h4>
<p style="text-align: justify;">Sonic Youth were never a band to waver in the face of commercial pressure, let alone do what anyone expected of them so it&#8217;s see something of a surprise to hear the fifty-something New Yorkers revive the accessibility and sexual politics of their early-nineties major label peak. Anti-Orgasm is a grungy, lo-fi track that&#8217;s worlds away from more contemplative recent releases but shows that despite their age, Sonic Youth still have a thing or two to show the kids about how to write abrasive rock classics.</p>
<p style="text-align: justify;">
<h4 style="text-align: justify;">3. Pelican &#8211; Ephemeral (from the album <em>What We All Come to Need</em>)</h4>
<p style="text-align: justify;">A tighter and much more focused reworking of an EP track from earlier this year, Ephemeral bears the mark of a resurgent Pelican, confident in fusing their newly discovered sense of melody with the riff-laden legacy of their earlier work. Somewhat reminiscent of the monolithic Drought from <em>Australasia</em>, this track gradually evolves from a simple bass riff to a writhing, complex monstrosity as layers of instrumentation are added, then taken away again before crashing back in once more with double the force. A real lesson in post-metal songwriting.</p>
<p style="text-align: justify;">
<h4 style="text-align: justify;">2. And So I Watch You From Afar &#8211; Set Guitars to Kill (from the album <em>And So I Watch You From Afar</em>)</h4>
<p style="text-align: justify;">As well as being an absolutely blistering slab of instrumental rock, this track undoubtedly walks away with the award for Best Song Name of the Year. Probably the best thing to come out of Northern Ireland since George Best, And So I Watch You From Afar somehow create catchy, danceable songs without resorting to verses, choruses or anything else that remotely resembles a traditional song structure. The sheer energy and euphoric joy expressed by the album version of Set Guitars to Kill is surpassed only by the utterly remarkable live performance.</p>
<h4 style="text-align: justify;">1. Devin Townsend Project &#8211; Addicted! (from the album <em>Addicted</em>)</h4>
<p style="text-align: justify;">With a towering Wall of Sound that would make Phil Spector cry with envy, Devin Townsend must surely rank as one of the world&#8217;s premier producers. When he turns his hands to his own work, the results are usually remarkable and Addicted! is no exception. The title track of <em>Addicted,</em> the former Strapping Young Lad mastermind&#8217;s tongue-in-cheek attempt at creating an MOR rock album in the style of Nickelback, the song stays close to Townsend&#8217;s metal roots but adds layers of sound quite unlike anything seen in his previous work. From female vocals to soaring choruses, Addicted! is perhaps one of the most uncharacteristic tracks Townsend has ever released yet is all the more remarkable for that. It&#8217;s a sonic wonderland, the sound of an artist both exploring and pushing his limits and a genuine joy to listen to.</p>
<p style="text-align: justify;">And that&#8217;s it for now. Check back over the next week or so when I&#8217;ll be listing my favourite albums, movies and games of the year, plus perhaps a look at some of 2009&#8242;s prize turkeys.</p>
<p style="text-align: justify;"><em><br />
</em></p>
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		<title>Pelican &#8211; What We All Come To Need</title>
		<link>http://jodimullen.co.uk/review-pelican-what-we-all-come-to-need/</link>
		<comments>http://jodimullen.co.uk/review-pelican-what-we-all-come-to-need/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 13:33:59 +0000</pubDate>
		<dc:creator>Jodi Mullen</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[aaron turner]]></category>
		<category><![CDATA[australasia]]></category>
		<category><![CDATA[city of echoes]]></category>
		<category><![CDATA[instrumental]]></category>
		<category><![CDATA[isis]]></category>
		<category><![CDATA[pelican]]></category>
		<category><![CDATA[post-metal]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[sunn o)))]]></category>
		<category><![CDATA[what we all come to need]]></category>

		<guid isPermaLink="false">http://78.46.91.239/jodimullen.net/wordpress/?p=79</guid>
		<description><![CDATA[Pelican secure their place in the pantheon of post-metal's most exalted riff gods.]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">All has changed in the Pelican camp since 2007&#8242;s <em>City of Echoes</em> won the hearts of mainstream critics at the expense of alienating some long-term fans. The post-metal outfit have re-located from their hometown of Chicago to Los Angeles, while also making the jump from Aaron Turner&#8217;s Hydra Head label to the ultra-trendy Southern Lord. So with the band seemingly poised to launch themselves into the commercial breach created by label-mates Isis and Sunn O))), it&#8217;s a genuinely pleasant surprise to see them release one of the most focused and accomplished records of their career. <em>What We All Come to Need</em> is easily Pelican&#8217;s finest album since 2003&#8242;s <em>Australasia</em> and firmly secures their place in the pantheon of post-metal&#8217;s most exalted riff gods.</p>
<p style="text-align: justify;"><em>WWACTN</em> sees the return of the dense, heavy riffing that characterised the Chicago four-piece&#8217;s early releases, blended seamlessly with the more melodic leanings of recent efforts. Delicate piano parts have been torn out and replaced with chugging, leaden bass lines and tortured lead guitars to create a record that is darker and more sombre than its predecessor. But for all that, <em>WWACTN</em> is perhaps one of the band&#8217;s more accessible albums, with their recent focus on song-writing and composition finally starting to pay dividends in the complex melodies that seamlessly link riff after heavy riff. Guitar duties are split between Trevor De Brauw and Laurent Schroeder-Lebec as usual, with Aaron Turner of Isis adding a third guitar on the title track and Sunn O)))&#8217;s Glen Anderson filling the same role on &#8220;Creeper&#8221;. Bryan Herveg excels on bass throughout, though Ben Verellen of Harkonen is drafted in to help out on &#8220;Glimmer&#8221;, while brother Larry Herveg&#8217;s performance on drums is vastly improved from <em>City of Echoes</em>, greatly assisted by a much more flattering mixdown.</p>
<p><a href="http://78.46.91.239/jodimullen.net/wordpress/wp-content/uploads/2009/12/WWACTN-550.jpg"><img class="aligncenter size-full wp-image-83" title="WWACTN 550" src="http://78.46.91.239/jodimullen.net/wordpress/wp-content/uploads/2009/12/WWACTN-550.jpg" alt="WWACTN 550" width="550" height="493" /></a></p>
<p style="text-align: justify;">The album opens with &#8220;Glimmer&#8221;, its lazy, ponderous intro quickly giving way to a crashing rhythm onslaught and soaring guitar melodies. &#8220;The Creeper&#8221; sees a return to Pelican&#8217;s sludgy roots, though with a generous helping of bass groove stirred into the mix. &#8220;Ephemeral&#8221;, meanwhile, is a re-working of the title track from the EP of the same name, released earlier this year. The <em>WWACTN</em> version is a much tighter and more focused affair, its gradually evolving riff structures highly reminiscent of &#8220;Drought&#8221; from <em>Australasia</em> and an undoubted highlight of the album. The contrast between the melodic and the menacing that underpins this record is perhaps most pronounced on the dreamy, spaced out &#8220;Specks of Light&#8221; and the brooding &#8220;Strung Up From The Sky&#8221;, the latter showcasing one of <em>WWACTN</em>&#8216;s most memorable riffs and frankly mind-blowing bass chops from Bryan Herveg. Closer &#8220;Final Breath&#8221; sees Pelican enter entirely new territory with the addition of vocals, anathema to most instrumental bands of their ilk. It&#8217;s a brave move but one that ultimately fails to pay off, with the dirgey track feeling out of place against choice cuts elsewhere on the album.</p>
<p style="text-align: justify;">Closing song aside, <em>WWACTN</em> is a resounding triumph for Pelican and real return to form for a band that many felt had left their roots behind for good. Production is exemplary throughout, adding a tangible depth and presence to each track and really allowing the breathtaking rhythm section to shine. Though all the songs come in under the eight-minute mark, there&#8217;s a focus here that earlier albums lack and a real sense that this is a band finally hitting their stride after a string of inconsistent efforts. It&#8217;s a record that should calm long-term fans, anxious that Pelican had strayed too far from their core musical values, while offering an ideal entry point for newcomers. If <em>What We All Come to Need</em> is in any way an indication of the band&#8217;s future direction, Pelican fans should be very excited indeed.</p>
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